From Virtually Nothing in 1980, Organics Accounted For 4% of New Product Launches in 1990 and 7% By the 2006 - Capitalizing On Natural & Fresh Food & Drink Trends
Posted on: Wednesday, 25 October 2006, 09:00 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c44044) has announced the addition of Capitalizing on Natural & Fresh Food & Drink Trends to their offering.
Natural & Fresh Food & Drinks tracks the widespread take-up of the healthy eating trend, its active adoption by two-thirds of all consumers and how this has in turn created the large, fast-growing market for natural food and drinks products. As consumer's attitudes and beliefs evolve the report examines how the latest market developments will create winners and losers over the next five years.
Scope of this title:
A unique survey of healthy eating beliefs and behaviors was conducted with 5,000 consumers across the US and Europe during June 2006
An analysis of more than 36,000 natural, organic or fresh product launches between 2000 and September 2006 was conducted on our ProductScan database
Countries covered: France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, plus an analysis of relevant new product developments globally
Product categories covered: bakery & cereals, dairy food, fruit & vegetables, meat & fish, ready meals, soft drinks plus natural, organic and fresh
Highlights of this title:
Consumer interest in health is up around 80% of US and European consumers report that they are concerned about food and health issues and two-thirds have taken active steps to eat more healthily in the past year alone. Eating fresh food is the key this is believed to be important by a staggering 90% of people.
Increasing consumer interest in fresh food is not matched by more new product launches in fact whilst 7% of new products were marketed as fresh in 2000, this had fallen to just 4% in 2006. But since fresh can cover a number of possible consumer benefits there are many ways of developing relevant products in the future.
From virtually nothing in 1980, organics accounted for 4% of new product launches in 1990 and 7% by the 2006. This remarkable growth in product availability is of course mirrored in the sales statistics: organics in the US and Europe grew from a US$18bn (EUR15bn) market in 2000 to US$32bn (EUR25bn) in 2005.
Reasons to order your copy:
Consumer data - See the scale of fresh and healthy eating
NPD analysis - Spot the growth areas
Actions - Prioritize product, price and promotional activities
Content Outline:
Chapter 1
Executive summary
The hot topic
The future decoded
Action points
Chapter 2
The future decoded
Key findings 14
TREND: Consumer interest in health is increasing
TREND: Eating fresh food is consumers most important route to healthy eating
TREND: The market for natural food and drink has and will continue to grow strongly
TREND: Consumers are acting increasingly ethically
The proportion of consumers acting ethically is growing
Consumers are increasingly likely to pay more for ethical goods
TREND: Organics is showing particularly strong growth
TREND: Users tend to move through a defined series of product categories
TREND: Alternative distribution channels remain strong
Case study: UK and US farmers markets
INSIGHT: Beliefs about the importance of organics vary by country
INSIGHT: Buying organic is not typically an altruistic act
INSIGHT: Consumer trust remains a vital issue
INSIGHT: Future natural food growth will be highest amongst todays occasional users
INSIGHT: Natural and fresh food flourishes in key consumer demographic groups
INSIGHT: Increasing consumer interest in fresh food is not matched by more new product launches tagged as such
INSIGHT: Fresh food and drink covers a number of possible consumer benefits
Chapter 3
Action points
Key findings
ACTION: Develop products that draw upon the key fresh concepts
ACTION: Combine natural and fresh with other health-related benefits
ACTION: Ensure that product claims are substantiated
ACTION: Use packaging formats that enhance fresh-appeal
ACTION: Reflect brand attributes in the packaging composition
ACTION: Develop attractive price points for organics
ACTION: Focus on selling the taste benefits of organics
ACTION: Maintain the trustworthiness of organics
ACTION: Dont forget the attractive niche that is ethically-minded
ACTION: Use targeted media to develop segment-specific campaigns
ACTION: Spread the positive beliefs about organics
ACTION: Improve the provision of information to consumers
ACTION: Promote the story of the product
ACTION: Learn from the successes of the expanding niche channels
ACTION: Ensure shelf stand-out as naturals go mainstream
Chapter 4
Appendix
Supplementary data
Definitions
Research methodology
References
How to contact experts in your industry
List of Tables
List of Figures
For more information visit http://www.researchandmarkets.com/reports/c44044
Source: Datamonitor
Source: Business Wire
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