India is One of the Largest Countries in the Asia-Pacific Region for Sale of Health & Wellness Packaged Food

Research and Markets (http://www.researchandmarkets.com/reports/c44624) has announced the addition of Health and Wellness Food in India to their offering.

Our Health and Wellness Foods in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data (2002-2005), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2010 illustrate how the market is set to change.

Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products and food for specific intolerances.

Why buy this report?

— Get a detailed picture of the health and wellness foods industry

— Pinpoint trends and identify factors driving change

— Understand the competitive environment, the market’s major players and leading brands

— Use five-year forecasts to assess how the market is predicted to develop

With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.

Topics Covered

1. INTRODUCTION

2. EXECUTIVE SUMMARY

3. MARKET BACKGROUND

— 3.1 Legislation

— 3.2 Fortification as Standard

— 3.3 Lifestyles

— 3.4 Food Culture

— 3.5 Obesity Rates

— 3.6 Organic Fresh Food

4. HEALTH AND WELLNESS FOOD SALES

— 4.1 Market Performance

— 4.2 Key Trends and Developments

— 4.3 Key Functional Ingredients

— 4.4 Retail Distribution

— 4.5 Retailer Activity and Private Label Trends

— 4.6 Forecast Market Performance

5. CONFECTIONERY

— 5.1 Confectionery by Health and Wellness Category

— 5.2 Brand Analysis

— 5.3 Key Functional Ingredients

— 5.4 New Product Developments

— 5.5 Pricing Strategies

6. BAKERY PRODUCTS

— 6.1 Bakery Products by Health and Wellness Category

— 6.2 Brand Analysis

— 6.3 Key Functional Ingredients

— 6.4 New Product Developments

— 6.5 Pricing Strategies

7. DAIRY PRODUCTS

— 7.1 Dairy Products by Health and Wellness Category

— 7.2 Brand Analysis

— 7.3 Key Functional Ingredients

— 7.4 New Product Developments

— 7.5 Pricing Strategies

8. OILS AND FATS

— 8.1 Oils and Fats by Health and Wellness Category

— 8.2 Brand Analysis

— 8.3 Key Functional Ingredients

— 8.4 New Product Developments

— 8.5 Pricing Strategies

9. SWEET AND SAVOURY SNACKS

— 9.1 Sweet and Savoury Snacks by Health and Wellness Category

— 9.2 Brand Analysis

— 9.3 New Product Developments

— 9.4 Pricing Strategies

10. READY MEALS

— 10.1 Ready Meals by Health and Wellness Category

11. SECTOR SUMMARIES

— 11.1 Snack Bars

— 11.2 Spreads

— 11.3 Ice Cream

— 11.4 Baby Food

— 11.5 Sauces, Dressings and Condiments

— 11.6 Soup

— 11.7 Noodles

— 11.8 Canned/Preserved Food

Summary

Health and wellness yet to catch up

Health and wellness remains a minor issue in a country where a significant proportion of the population remains below the poverty line. While there is increasing concern regarding eating habits and lifestyles, particularly among younger urban adults, the government continues to be occupied more with tackling the basic nutritional issues rather than on pushing for healthy and active lifestyles. Nevertheless, India is among the largest countries in the Asia-Pacific region for sales of health and wellness packaged food, fuelled mainly by demand for better-for-you reduced-fat milk and fortified/functional food products.

Companies Mentioned Inlcude:

– Amrit Banaspati Co Ltd – Andhra Pradesh Dairy Development Cooperative Federation Ltd – Aurofood Pvt Ltd – Bagrry’s India Ltd – Britannia Industries Ltd – Britannia New Zealand Foods Pvt Ltd – Cadbury India Ltd – Dairy Development Department Maharashtra State – Express Foods – GlaxoSmithKline Consumer Healthcare Ltd – Gujarat Cooperative Milk Marketing Federation Ltd – Hindustan Lever Ltd – Hindustan Vegetable Oil Corp Ltd – Karnataka Cooperative Milk Producers Federation Ltd – Laurel Bakery (P) Ltd — Mother Dairy Fruit & Vegetable Ltd – Nestlé India Ltd – Parle Products Pvt Ltd – Procter & Gamble Hygiene & Health Care Ltd – Sugar & Spice Industries Ltd – Tamil Nadu Cooperative Milk Producers Federation Ltd – United Biscuits (Holdings) Plc

For more information visit http://www.researchandmarkets.com/reports/c44624