Major Cigarette Firms Agree to Accelerate Removal of Terms 'Light' and 'Mild'
Posted on: Thursday, 9 November 2006, 15:00 CST
OTTAWA (CP) - Canada's three major cigarette manufacturers have agreed to accelerate the removal of the words "light" and "mild" or other variations of the terms from their cigarette packaging at the request of the federal Competition Bureau.
The bureau says Imperial Tobacco Canada Ltd., Rothmans Benson and Hedges Inc. and JTI-Macdonald Corp. will begin phasing out the descriptors by Dec. 31 and eliminate them no later than next July 31.
The move, which has already been taken in Europe and Australia, affects 79 brands of cigarettes and 18 varieties of fine-cut tobacco.
An inquiry into a complaint about use of the terms on cigarette packaging will now be discontinued.
The bureau will also be asking smaller cigarette companies to follow suit.
In a study released last February, researchers reported tobacco companies deliberately manipulated the design of light or low-yield cigarettes so they appeared to deliver low doses of tar and nicotine in machine testing but allowed smokers to absorb substantially higher doses of the chemicals.
Source: Canadian Press
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