PepsiCo Launches Products Through Whole Foods
Posted on: Tuesday, 14 November 2006, 12:00 CST
International snack food and soft drinks giant PepsiCo is looking to target whole and organic food fans by launching products through Whole Food Markets.
PepsiCo is now selling Sun Snacks, a line of chips, through Whole Food locations across the US, and has started marketing tests of a smoothie drink, Fuelosophy, in its stores in the US Midwest and Northeast. Neither product carries PepsiCo's name on its label.
PepsiCo pointed out that the company is not the first to remove its name from products to target a certain type of consumer. The Coca-Cola Company's Odwalla smoothie drinks and Kellogg's Kashi cereal do not bear the names of their parent companies.
PepsiCo, which also owns and sells Tropicana orange juice and Doritos, said it is selling the smoothie drink, Fuelosophy, in an attempt to tap the growing market for non-carbonated beverages.
Source: Datamonitor
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