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CN8, The Comcast Network and Boston University Sign Two-Year Agreement to Broadcast Men’s Hockey and Basketball

November 21, 2006

BOSTON, Nov. 21 /PRNewswire/ — CN8, The Comcast Network and Boston University announce a two-year partnership to produce and broadcast ten LIVE athletic events each year – eight men’s hockey games and two men’s basketball games. CN8′s BU coverage began FRIDAY, Nov. 10 as George Washington battled the Terriers in men’s basketball and the hockey coverage began TUESDAY, Nov. 14 when BU traveled to the University of Vermont to take on the Catamounts.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061121/NETU033)

Immediately following their broadcast, each of the games will be available ON DEMAND for at least two weeks so Comcast Digital Cable customers can watch them whenever they want with the ability to pause, fast-forward and rewind. The sponsorship agreement will also build brand awareness for both organizations through multiple promotional opportunities.

“We’re thrilled to partner with Boston University,” said Jon Gurevitch, vice president, CN8 Sports. “What this does is it gets more and better college hockey to the thousands and thousands of sports fans and BU alumni in our coverage area, it gets more exposure than ever for one of the country’s premier hockey programs, and it further establishes CN8 as a leader in college sports coverage, not only in New England, but up and the down the entire East Coast.”

In addition to CN8′s broadcast and advertising agreement, BU also partnered with Comcast in an innovative offering to air exclusive content ON DEMAND. The show previews the 2006-07 Boston University Men’s Ice Hockey team through the eyes of coach Jack Parker. The 30-minute interview is hosted by longtime BU hockey radio commentator Bernie Corbett and features a firsthand look at BU’s hockey team. The show will be available ON DEMAND beginning November 10, 2006.

“Boston University Athletics has made a commitment to providing greater opportunities for our alumni and fans to follow our teams, locally, regionally and nationally,” said Boston University Director of Athletics, Mike Lynch. “Comcast and CN8′s shared commitment to utilizing emerging technology makes them the ideal partner to provide live broadcast, webcast and ON DEMAND access to BU Athletics.”

The agreement with Comcast to provide game coverage and unique content ON DEMAND is a first of its kind for Boston University and another new way for BU students, alumni and fans to follow Terrier Athletics whenever they want, wherever they want and however they want. Boston University already offers live and archived web streaming and video podcasting for its men’s ice hockey team.

    CN8's Boston University Hockey & Basketball Schedule - 2006 / 2007:    Date                Air Time       Match-Up                     Team   Friday, Nov. 10     7:00 p.m.      George Washington at BU      Basketball   Tuesday, Nov. 14    7:00 p.m.      BU at UVM                    Hockey   Tuesday, Nov. 21    7:30 p.m.      Harvard at BU                Hockey   Saturday, Dec. 2    7:00 p.m.      BC at BU                     Hockey   Friday, Dec. 29     4:00 p.m.      BU vs. St. Lawrence          Hockey                                        (Ledyard Bank Tournament)   Saturday, Dec. 30   TBD            Ledyard Bank Tournament      Hockey   Wednesday, Jan. 3   7:00 p.m.      Holy Cross at BU             Basketball   Saturday, Feb. 17   7:00 p.m.      UNH at BU                    Hockey   Saturday, Feb. 24   7:00 p.m.      UVM at BU                    Hockey   Wednesday, Feb. 28  7:30 p.m.      BU at Northeastern           Hockey    About CN8, The Comcast Network  

CN8, The Comcast Network (http://www.cn8.tv/) is owned and operated by Comcast Cable Communications, Inc., a division of Comcast Corporation and the country’s leading cable and broadband services provider. CN8 provides more than 9 million Comcast cable viewers with a unique brand of live, interactive television delivered over its own fiber-optic network to 12 states and 20 television markets stretching from Maine to Virginia and Washington, D.C. CN8 was founded in 1996 and has quickly grown to become the nation’s leading regional cable network, airing more than 90 hours a week of original programming from its six studios in the Baltimore, Boston, Delaware, New York, Philadelphia and Washington, D.C. areas. CN8 provides in-depth coverage and analysis of special events and important news that broadcast networks often ignore. Since its inception, CN8 has delivered on its mission to continually reshape and revolutionize regional television and its relevance to local, regional and national viewers. CN8′s programming and hosts have been honored by the industry with more than 314 regional Emmy Award nominations.

About Boston University Athletics

Boston University’s Athletic Department is an NCAA Division I institution with 24 men’s and women’s varsity programs. In March of 2006 Boston University became the first NCAA Division I member institution to offer video podcasts through iTunes, providing a variety of games, game highlights, interviews and unique content to its 250,000 alumni worldwide, 16,000 undergraduate students, 12,000 graduate students and 9,000 faculty and staff all accessible through the Athletic Department’s official website http://www.goterriers.com/.

   Press Contact:   Becky Collet / Boston University Athletics / (617) 840-6127   Robin Moleux / CN8, New England / (617) 562-4301  

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061121/NETU033AP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Boston University

CONTACT: Becky Collet of Boston University Athletics, +1-617-840-6127, orRobin Moleux of CN8, New England, +1-617-562-4301

Web site: http://www.bu.edu/http://www.goterriers.com/http://www.cn8.tv/




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