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Power Air Retains Rubenstein Public Relations

Posted on: Tuesday, 5 December 2006, 09:01 CST

LIVERMORE, Calif., Dec. 5 /PRNewswire-FirstCall/ -- Power Air Corporation (BULLETIN BOARD: PWAC) , a leader in fuel cell technology, has retained New York-based Rubenstein Public Relations, Inc., as its agency of record, the company announced.

As the company's strategic partner, Rubenstein will develop and execute an integrated public relations program to raise awareness of Power Air's patented Zinc Air Fuel Cell (ZAFC) technology, which generates power with zero emissions.

Power Air holds the exclusive worldwide license to the ZAFC technology, which was developed at the Department of Energy's Lawrence Livermore National Laboratory. The company currently is marketing a zinc fuel cell-powered generator that is non-polluting and safe for indoor use.

"We will be looking to Rubenstein to assist in raising our profile and to help us communicate our story as we continue to bring our technology to market," said Don Prest, CFO of Power Air. "We were impressed by the firm's understanding of our business and the capabilities Rubenstein will bring to Power Air."

"We are very pleased to have the opportunity to work with Power Air," said Richard Rubenstein, president of Rubenstein PR. "The company offers revolutionary technology, given how critically important it is to develop alternative energy sources that can help preserve the environment."

About Rubenstein Public Relations, Inc.

Established nearly 20 years ago, Rubenstein Public Relations (RPR) is a leading media relations and branding firm. The firm specializes in three core areas: business, including technology, real estate and financial services, luxury consumer brands and entertainment. RPR is highly regarded for its relationships with journalists, which yield widespread attention through extensive print and broadcast media coverage. The agency also has considerable experience in conducting high-profile special events.

About Power Air Corporation.

Based in Livermore, California, Power Air Corporation develops, manufactures and markets fuel cell-based commercial products. Power Air has the exclusive worldwide license to zinc-air fuel cell technology that has been developed at the Department of Energy's Lawrence Livermore National Laboratory in Livermore, California, for all fields of use - including portable, stationary, light mobility and transportation applications -- and commercialization.

For further information please call +1-925-960-8779 or visit our website at http://www.poweraircorp.com/.

Investor Relations call +1-866-734-7026 or e-mail to investors@poweraircorp.com.

THIS NEWS RELEASE HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO EXCHANGE, OVER-THE-COUNTER MARKET OR FEDERAL OR STATE SECURITIES ADMINISTRATOR HAS IN ANY WAY EITHER REVIEWED, APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE.

THIS NEWS RELEASE CONTAINS FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES AND EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE. SUCH FORWARD-LOOKING STATEMENTS INCLUDE, AMONG OTHER THINGS, THE TIMELY COMPLETION OF ALL MATERIAL AND NON-MATERIAL MATTERS COMPRISING THE SHARE EXCHANGE AGREEMENT AND ITS RELATED TRANSACTIONS, THE BELIEF THAT THE COMPANY WILL RAISE SUFFICIENT FUNDING FOR THE COMPANY'S PROJECTED BUSINESS PURPOSES AND THE EXPECTATION THAT THE COMPANY MAY BE ABLE TO SECURE JOINT VENTURE PARTNERS IN THE DEVELOPMENT OF ITS TECHNOLOGY. THESE STATEMENTS INVOLVE RISKS AND UNCERTAINTIES WHICH COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE IN THE FORWARD-LOOKING STATEMENTS CONTAINED HEREIN. SUCH RISKS AND UNCERTAINTIES MAY INCLUDE, BUT ARE NOT LIMITED TO, FACTORS OUTSIDE THE CONTROL OF THE COMPANY. THESE FORWARD-LOOKING STATEMENTS ARE MADE AS OF THE DATE OF THIS NEWS RELEASE, AND THE COMPANY ASSUMES NO OBLIGATION TO UPDATE THE FORWARD-LOOKING STATEMENTS OR TO UPDATE THE REASONS WHY ACTUAL RESULTS COULD DIFFER FROM THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. ALTHOUGH THE COMPANY BELIEVES THAT THE BELIEFS, PLANS, EXPECTATIONS AND INTENTIONS CONTAINED IN THIS NEWS RELEASE ARE REASONABLE, THERE CAN BE NO ASSURANCE THOSE BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS WILL PROVE TO BE ACCURATE. INVESTORS SHOULD CONSIDER ALL OF THE INFORMATION SET FORTH HEREIN AND SHOULD ALSO REFER TO THE RISK FACTORS DISCLOSED IN THE COMPANY'S PERIODIC REPORTS FILED FROM TIME-TO-TIME WITH THE UNITED STATES SECURITIES AND EXCHANGE COMMISSION.

THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.

Power Air Corporation

CONTACT: Media, +1-925-960-8779, or investors, Power Air CorporationInvestor Relations, +1-866-734-7026, or investors@poweraircorp.com

Web site: http://www.poweraircorp.com/

Source: PRNewswire-FirstCall

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