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Nascent Wine Spearheads the First Beverage Industry and Wholesale Distribution Trade Mission to Mexico

Posted on: Thursday, 7 December 2006, 12:00 CST

Nascent Wine Co. Inc. (OTCBB: NCTW) is traveling to Mexico City for a three-day Business Development Trade Mission focused on the beverage and wholesale distribution industries, from December 7 through December 10, 2006. The purpose of the trade mission is to explore new business and investment opportunities in Mexico. Nascent will be joined by other prominent U.S. and European beverage companies on the mission to Mexico City.

For the Mexico Trade Mission trip, Nascent Wines has partnered with Jorge Olson, a member of Nascent's advisory board and founder of Liquid Brands Management, Inc. and Mexico's leading beverage industry expert. During the Mission, Nascent will focus its attention on the Mexican beverage market. As part of the trip the visitors will meet with some of the most important retail accounts to learn about specific products and companies such as FEMSA, Gigante, Comercial Mexicana, 7-ELEVEN de Mexico, OXXO, Extra, Costco de Mexico, Modelo, Wal-Mart de Mexico, Soriana, and many more.

"This is a magnificent opportunity to grow our business exponentially," stated Sandro Piancone, CEO of Nascent Wine. "We have meetings with the National Wholesalers Association of Mexico, the largest broker and promotions company in Latin America, and with the largest wholesalers market in the world located in Mexico City, all in one trip." Mr. Piancone went on to say, "Mexico City is the largest city in the world and one of the leading beverage consumers per capita in the world. This trip places Nascent in the middle of the action of the wholesale distribution and export business in Mexico and Latin America."

According to Olson, "Mexico provides the greatest export opportunity for every U.S. food and beverage company large and small. It has all the ingredients of a great customer. It has a great infrastructure, including roads and ports to ship truckloads of products, many beverage distributors selling to supermarkets, and convenience stores and more than 500,000 stores willing and able to buy new products throughout Mexico."

About Nascent Wine Co. Inc.

Nascent Wine Company, Inc. is one of Baja Mexico's largest food distributors, marketing and distributing over 1,400 national and proprietary brand food and non-food products to over 1,000 customers. Nascent plans to consolidate many of the smaller foodservice distributors in the Mexican food distribution market through acquisitions. Nascent currently has an exclusive distribution agreement with Miller Beer for Baja California, Mexico, and represents other major brands such as General Mills/Pillsbury Products, CORA Products, Avasoft Ice Cream, Ferrarelle Water, Nestle Candy, Haagen-Dazs and many others.

For more information about Nascent Wine Company, Inc., please visit www.pianconegroup.com.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company's SEC filings. These risks and uncertainties could cause the company's actual results to differ materially from those indicated in the forward-looking statements.

Source: Business Wire

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