• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Fire Mountain Beverage Company Re-Caps 2006 and Gives Outlook for 2007

Posted on: Tuesday, 12 December 2006, 09:00 CST

VALENCIA, Calif., Dec. 12, 2006 (PRIME NEWSWIRE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) releases a 2006 re-cap designed to chronicle the events that have transpired for the Company over the last 12 months. The year 2006 was an incredible year for the Company and this newsletter is designed to provide investors with some of the Company's successes and to give them a glimpse of the goals and objectives for 2007.

According to Anthony K. Miller, CEO, "2006 began with the branding of our Company name. We did this by promoting our name to a number of high profile events. During the year we sponsored well over 20 different events. These events included track and field, celebrity basketball tournaments, scholarship awareness, rock concerts, jazz concerts, golf tournaments, including one in Jamaica. For example, one of our sponsorships where we conducted sampling and donated over 15,000 bottles of water was with the Los Angeles-Watts Summer games (the largest high school athletic competition in the nation). This event alone lasted two weeks. These events profiled all of our brands and helped us to launch our Five O (2) Oxygenated-Vitamin Flavored Water.

"During 2006 we also created a strategic alliance with a bottling plant. We acquired an ownership position that further established the Company as a bottling firm. The plant has two production lines and has the capacity to produce a wide range of bottled water products including spring, vapor distilled and various flavored purified waters. We also acquired a Marketing firm in 2006 which began to produce significant orders for the Company. One of our goals was to get into the schools market for bottled water products through our manufacturing efforts. In 2006, we shipped over 15 truckloads of products for Los Angeles and Arizona school districts accomplishing this. We obtained orders from various large retail customers where one order encompassed over 18 truckloads.

"During the last two quarters of 2006, we produced well over $1 million dollars in revenue and produced a number of recurring orders that solidifies us as a significant bottling firm. We also declared a shareholders' dividend to all of our shareholders. We have had an incredible year financially as a Company, yet our stock value has not followed the same path (taking a dive on our successes).

"Our goals for 2007 are to continue to build upon the success of 2006 through expanding our sales activities, garnering business from large retailers in the industry, continuing to produce orders for schools and obtaining some international business. We intend to produce millions of dollars in revenue in 2007, based upon the business we currently have. We intend to expand on the manufacturing side of our business through acquiring additional facilities and creating even greater strategic alliances with significant partners to expand our sales. In the new year approaching us, we also intend to launch a number of the Company's products, including energy drinks and an array of new products under the Five O (2) brand while expanding those sales activities simultaneously. Our hope is that we gain the proper exposure in the marketplace as we continue to expand our operations in 2007 which will be more representative of our new Company image. We thank you for your support as we press on."

Fire Mountain Beverage Company bottles, develops, markets, sells, and distributes branded purified, spring water and oxygenated-vitamin-flavored water beverages and co-packs and markets a wide range of beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.

This news release was distributed by PrimeNewswire, www.primenewswire.com

CONTACT: Fire Mountain Beverage Company Anthony K. Miller, CEO (661) 362-0716 info@firemountainbeverage.com

Source: PrimeNewswire

More News in this Category