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Givaudan Flavours Introduces FlavourVision(TM), a Proprietary Program for Discovering and Interpreting Trends and the Future of Flavours

Posted on: Monday, 1 January 2007, 09:00 CST

CINCINNATI, Jan. 1 /PRNewswire/ -- Givaudan Flavours has announced the introduction of its exciting new proprietary global trends program, FlavourVision(TM), and will roll it out to its customers globally early in 2007. FlavourVision(TM) distills Givaudan's knowledge of the global savoury, confectionery, beverages, dairy and citrus categories, as well as consumers' interaction with the global marketplace, into and understanding of "what's next".

FlavourVision(TM) provides product concept and flavour direction for today and the future, by integrating knowledge derived from myriad sources, including Givaudan proprietary programs such as TrendTrek(R), Chef's Council(R) and TasteTrek(R), industry-leading consumer insight, market analysis, flavour expertise, and collaboration with the Givaudan Fragrance division. The FlavourVision(TM) program enriches Givaudan's ability to offer creative, relevant taste solutions, through exploration of global megatrends, consumer and market drivers, cultural influences, and food and beverage trends that shape the way we think, what we consume, and ultimately, the future of flavour.

"We're very much looking forward to introducing FlavourVision(TM) to our customers," said Jennifer Weyand, Global Marketing Manager. "FlavourVision(TM) will enable them to more easily take advantage of our proprietary programs and resources, because we can develop product concepts for each customer with flavours and prototypes specifically chosen to meet their needs."

As part of the FlavourVision(TM) program, Givaudan will be releasing to the media an Annual FlavourVision(TM) Forecast, predicting top flavours and flavour trends for the upcoming year. The FlavourVision(TM) 2007 Flavour Forecast is as follows:

FlavourVision(TM) 2007 Flavour Forecast Wonderlands

Wonderlands is marked by consumer exploration and the desire for new experiences. From 360-degree stimulation through the ethnic and exotic, Wonderlands tests the limits and challenges the norms with the unconventional and unexpected.

Flavour Direction -- Ethnic -- Exotic -- Experiential flavours ... tingle, cool, pucker, heat -- SensoryFusion(TM) flavours with intense look, aroma, and taste Flavours -- Guava -- Mangosteen -- Pink Peppercorn -- Smoked Paprika -- Acai Berry -- Blue Ginger/Galangal -- Amazonian Herbs -- Rooibos/Red Tea -- Rhubarb Pleasure Principals

Indulgence spanning from simple to luxurious feeds the emotional experience and defines personal pleasure.

Flavour Direction Flavour Direction -- Sophisticated, adult tastes -- Sweet, creamy. frothy textural flavours -- Flavours with provenance -- Rich, sticky sweet browns Flavours -- Caramel -- Coffee -- Custard -- Tapioca -- Pandan -- Toffee -- Vintage Spirits (Wine, Champagne) -- Buttercream -- Bitter Chocolate -- Artisanal Honey Body & Soul

Physical and emotional health and wellness. Consumers are looking for a total sense of wellness ... mind, body, appearance, and vitality ... through their environment, lifestyle, and the products they consume.

Flavour Direction Flavour Direction -- Active hydration flavours from foods with high water content -- Antioxidant Berries and Fruits -- Light, fragrant herbs -- Energizing foods and flavours -- Warm, calming spices and florals -- Natural healthy flavours from nutrition dense foods Flavours -- Miso -- Watermelon -- Pomegranate -- Lavender -- Green & White Tea -- Almond -- Pear -- Bergamot -- Cardamom -- Olive About Givaudan

Givaudan is a world leader in the flavours and fragrances industry. It has its own operations in 40 countries worldwide, and is represented in 70 more. In 2005, Givaudan recorded sales of CHF 2.8 billion and counted over 6,000 employees. Givaudan leads the world flavour industry and specializes in solving flavour-related technical problems. In November 2006, Givaudan announced its intent to purchase Quest International in 2007.

Givaudan

CONTACT: Shirine Coburn of Coburn Communication, +1-212-536-9823, orshirine.coburn@coburnww.com, for Givaudan

Source: PRNewswire

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