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Leading Distributor to Stock Sweet Success Complete Line of Innovative and Delicious Healthy Lifestyle Products

Posted on: Monday, 8 January 2007, 09:00 CST

Sweet Success Enterprises Inc. (OTCBB:SWTS) announced today that it has entered into an agreement with Kehe Food Distributors, to carry the full line of available Sweet Success Fuel for Health™ beverages. Kehe Food Distributors is a leading natural and specialty foods distributor.

"This is an encouraging step to filling the distribution pipeline and executing the Company's sales and distribution goals," said Sweet Success President, Glenn Williamson. "Given Kehe's broad reach, this relationship will give Sweet Success an opportunity to expand the points of sale for the Fuel for Health™ product line."

Kehe Food Distributors services over 12,000 specialty food stores and supermarkets in 35 states. The distributor has already ordered product for their anticipated product placement in Texas retailers.

"Establishing distribution through Kehe will allow Sweet Success to extend its reach within the specialty foods marketplace," said Mike Launer, Senior Vice President of Sales at Sweet Success. "Successful sell through in key accounts would allow us to approach additional retailers with our contemporary product line which is targeted at today's consumers who expect more from their beverages."

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success(TM) brand in 2002 and has relaunched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(TM) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.

These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent disease.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes,""expects,""anticipates,""foresees,""forecasts,""estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.

Source: Business Wire

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