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Clearly Canadian Launches Highly Anticipated Natural Enhanced Waters

Posted on: Thursday, 25 January 2007, 12:00 CST

Clearly Canadian Beverage Corporation (OTCBB:CCBEF) is pleased to announce the launch of our new non-carbonated Natural Enhanced Waters: dailyEnergy, dailyVitamin and dailyHydration, a certified organic essence water. These new Natural Enhanced Waters are low or zero-calorie, flavorful, health conscious offerings with no preservatives or artificial sweeteners.

"Today's launch is a tremendous start to 2007 for Clearly Canadian," stated Brent Lokash, President, "We look forward to showcasing these innovative new beverages through our aggressive new distribution system and highlighting each product line with inventive marketing concepts involving two-time NBA/MVP Steve Nash, our corporate spokesperson."

Stated Lokash, "Soon to hit the market everywhere, our new Natural Enhanced Waters are designed to resonate with consumers looking for healthy alternative beverages. Our goal is to put Clearly Canadian back at the forefront of the alternative beverage industry and to provide a platform for further extensions of this product line-up. Please visit us at www.clearly.ca for more information."

About Clearly Canadian

Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian® sparkling flavoured water, dailyEnergy, dailyVitamin and dailyHydration and are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at www.clearly.ca.

Forward Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes", "estimates", "potential", "predicts", "continue" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's belief its new plans will lead the Company to profitability. These assumptions are subject to many risks and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.

Source: Business Wire

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