Asahi Brewery to Sell French Brandy With 1 Million Yen Price Tag

By Kyodo News International, Tokyo

Feb. 5–TOKYO — Asahi Breweries Ltd. said Monday it will market “Louis XIII Black Pearl” French brandy with a price tag of 1 million yen per 700-milliliter bottle in Japan.

Asahi will sell 60-70 bottles produced by the Remy Cointreau Group, the internationally acclaimed French brandy maker which will limit the number of bottles it produces to 786, Asahi said.

The brandy will come in a special crystal bottle designed by French crystal vessel maker Baccarat.

Asahi is accepting reservation requests for the brandy until March 7 via department stores and liquor shops across the country. If reservations exceed the number of bottles to be imported, would-be purchasers will have to draw lots, it said.

Louis XIII Black Pearl is made by blending 1,200 unblended brandies.

The crystal bottle reflects colors such as silver, black and charcoal gray depending on how light is shone on its surface, it added.

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