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RAI CEO: ‘Building on Success’

February 8, 2007
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WINSTON-SALEM, N.C., Feb. 8 /PRNewswire-FirstCall/ —

                                At a Glance   – 2006 reported EPS up 16 percent at $4.10       – Includes a $90 million pre-tax trademark impairment charge in Q4   – 2006 adjusted EPS up 4 percent at $4.06   – Building on Success in 2006:       – Total shareholder return of 43 percent       – Dividend up 20 percent       – Profits up at all operating companies       – Conwood acquisition strengthens business; benefits bottom line       – Growth brands drive market share       – R.J. Reynolds on track for long-term growth   – 2007 GAAP EPS forecast of $4.25 to $4.45   

All references in this release to “reported” numbers refer to GAAP measurements; all “adjusted” numbers are non-GAAP, as defined in schedules 3 and 4 of this release, which reconcile reported to adjusted results for the fourth-quarter and full-year periods.

Reynolds American Inc. today announced full-year 2006 profit gains on both a reported and adjusted basis, with strong performances by all of its operating companies. As expected, fourth-quarter adjusted EPS was down from the prior-year quarter, due to quarterly volume and promotional fluctuations. Full-year 2006 adjusted EPS of $4.06 was 3.8 percent higher than the prior year from pricing and cost reductions, partially offset by lower volumes. For full-year 2007, RAI forecasts it will deliver reported EPS of $4.25 to $4.45.

      Fourth Quarter and Full Year 2006 Financial Results – Highlights                                (unaudited)            (all dollars in millions, except per share amounts;  for reconciliations, including GAAP to non-GAAP, see schedules 3 and 4)                              For the Three Months       For the Full Year                                Ending Dec. 31            Ending Dec. 31                                         %                           %                            2006  2005 Change         2006   2005  Change    Net sales               $2,069 $2,047     1.1 %   $8,510 $8,256  3.1 %    Operating income   Reported (GAAP)           $324   $218    48.6  %   $1,930 $1,459 32.3 %   Adjusted (Non-GAAP)        425    438   < 3.0 >%    2,057  1,846 11.4 %    Net income   Reported (GAAP)           $180   $297  < 39.4 >%   $1,210 $1,042 16.1 %   Adjusted (Non-GAAP)        239    302  < 20.9 >%    1,198  1,154  3.8 %    Net income per    diluted share   Reported (GAAP)          $0.61  $1.01  < 39.6 >%    $4.10  $3.53 16.1 %   Adjusted (Non-GAAP)       0.81   1.02  < 20.6 >%     4.06   3.91  3.8 %                             MANAGEMENT’S PERSPECTIVE    Overview  

“Reynolds American continued to build on its momentum in 2006, with all of our operating companies posting full-year profit gains,” said Susan M. Ivey, RAI’s chairman and chief executive officer. “Our companies’ key brands performed extremely well. And our acquisition of Conwood, the nation’s second-largest smokeless-tobacco company, significantly broadened our business and diversified our profit stream.

“Conwood is a powerful addition to the Reynolds American family,” Ivey said. “Its performance has exceeded our expectations, and the acquisition added to earnings in its first seven months.

“Our largest subsidiary, R.J. Reynolds, continued to post strong growth- brand gains and remains on track to achieve overall share growth by the end of 2010,” she continued. “In 2006, Santa Fe Natural Tobacco Company again increased profit and share, and our Global Products subsidiary further strengthened its international businesses.”

   In addition, she said, in 2006:   – Reynolds American provided shareholders with a 43 percent return on     their investment;   – RAI split its stock two-for-one and increased its cash dividend by 20     percent; and   – The company delivered about $300 million in incremental merger-related     synergies and productivity initiatives.   

RAI’s reported earnings for the fourth-quarter included a non-cash charge of $90 million associated with a decrease in the trademark values of some of R.J. Reynolds’ non-growth brands. Excluding that non-cash charge, Reynolds American’s 2006 reported EPS of $4.10 would have been $4.29 – near the top of the $4.20 to $4.30 EPS range RAI provided in its Oct. 25 forecast.

“Across all dimensions,” Ivey said, “2006 was a year in which Reynolds American continued building on success and fortifying its foundation for growth.”

R.J. Reynolds

“R.J. Reynolds posted significant achievements in 2006,” said Daniel M. Delen, who joined the company as R.J. Reynolds’ president on Jan. 1, 2007. “We continued to enhance our overall performance, and we further refined our marketing strategies to fuel additional gains on Camel, Kool and Pall Mall.” On a combined basis, these three brands commanded 12.41 percent of the market in 2006 — up 1.09 share points from the prior year.

“That’s a tremendous accomplishment,” said Delen, adding that it helped R.J. Reynolds continue to slow its overall share decline. The company’s 2006 decline was 0.50 market-share points, compared with 0.84 points in 2005 and 1.27 points in 2004. “This steady progress puts us on track to begin overall share growth by the end of 2010.”

Delen noted that Camel was the cigarette industry’s fastest-growing brand in 2006. More than half of the brand’s full-year gain of 0.68 share points came from the company’s increased focus on the performance of Camel’s menthol brand-styles. This focus, which included the introduction of Camel Wides Menthol, has strengthened the brand’s position in the important and growing menthol category.

In addition, Delen pointed to the company’s mid-year expansion of the Camel trademark to a new smokeless and “spitless” tobacco product called Camel Snus as one of the many ways that the Camel brand continues to build on its long heritage of innovation. He said he was pleased with the Camel Snus test market, which is providing valuable learning that will enhance the product’s potential.

“This year, Camel will continue to provide innovative entries that satisfy unmet consumer desires,” Delen said. “A good example is this month’s launch of Camel No. 9, which we developed with feedback from adult female smokers. Camel No. 9′s regular and menthol styles each offer a ‘light and luscious’ blend in a distinctive pack.”

Turning to Kool, Delen said a highlight of 2006 was the introduction of a wide-gauge cigarette called Kool XL. “Because it is ‘smoother’ and ‘wider,’” he said, “Kool XL provides a tangible point of difference from competing brands. And moving forward in 2007, Kool will continue to deliver consumer- relevant brand differentiation.”

Delen noted that Pall Mall’s demonstrated ability to grow market share with limited support prompted R.J. Reynolds to reclassify Pall Mall as a “growth brand.” Like Camel and Kool, Pall Mall’s growth comes primarily from competitive brands, so this move will complement the company’s efforts to build market share and profits.

R.J. Reynolds’ brand-portfolio strategy includes three brand categories, which are now named: growth, support and non-support. Each of these categories plays a specific role in returning the company to overall share growth.

R.J. Reynolds’ total retail cigarette market-share for 2006 was 29.78 percent, down 0.50 points from the prior year. The company’s premium-to- value-brand mix improved 1.1 percentage points to 61.5 percent for the full year.

The company’s full-year adjusted operating income was up 2.1 percent at $1.74 billion. As the company had projected, fourth-quarter operating results were down considerably (18.2 percent) from the prior-year quarter. That decline was primarily driven by the timing of promotional expenses and by lower shipment volume, as trade-inventory imbalances from earlier in the year were brought back in line.

“R.J. Reynolds had a great year in 2006,” Delen said, “and we have solid plans to continue that growth in 2007 and beyond.”

Conwood

Conwood’s performance in 2006 further solidified the company’s position as the smokeless-tobacco growth leader, with the company delivering strong gains in volume, market share and profits.

In 2006, one of every four cans of moist snuff sold in the United States was manufactured by Conwood. The company’s full-year share of moist-snuff shipments was 25.15 percent, up 2.48 points from the prior-year period.

That performance was largely driven by an exceptional 3.42 point market- share gain by Grizzly, the nation’s leading moist-snuff value brand. “Grizzly is a great brand that is increasingly popular and profitable,” said William M. Rosson, Conwood’s president and chief executive officer. “In the five years since it was introduced, it’s captured 20 percent of the moist-snuff market.”

Conwood’s 2006 achievements in the moist-snuff category also included stabilizing the share of Kodiak, the company’s leading premium brand. Like competitive premium brands, Kodiak’s performance had been soft, as the demand for value brands increased.

Reynolds American acquired Conwood on May 31, 2006, so RAI’s full-year reported results include Conwood for only seven months. Conwood’s contribution exceeded RAI’s expectations and was accretive to RAI’s bottom line.

To better quantify Conwood’s continued growth, Reynolds American uses adjusted pro-forma results, as if Conwood had been owned by RAI since the beginning of 2005. On this adjusted pro-forma basis, Conwood increased both its profits and its margins in the fourth quarter and for the full year.

Conwood’s adjusted pro-forma operating income for the fourth quarter was up 20.0 percent to $72 million. Full-year adjusted pro-forma operating income of $284 million was up 16.4 percent from 2005. Conwood’s adjusted full-year margins of 57.9 percent were up 1.6 percentage points from the prior year.

In addition to its strong marketplace and financial performance in 2006, Conwood made significant progress in integrating its sales, marketing and distribution functions with those of RAI’s Lane subsidiary. Effective Jan. 1, 2007, Conwood has handled the sales, distribution and marketing of Lane’s products, except for Dunhill and State Express 555 cigarettes, which have moved to R.J. Reynolds.

“We’re working hard to continue building our momentum,” said Rosson. “We delivered excellent results in 2006, and 2007 should shape up as another very strong year.”

2007 FULL YEAR FORECAST

“Based on the increased strength of Reynolds American, we now expect to deliver mid-single-digit EPS percentage growth for the next several years, with a forecast of $4.25 to $4.45 in 2007,” said Dianne M. Neal, RAI’s chief financial officer.

“This increase from last year’s projection of low-single-digit gains reflects our continued focus on key growth drivers, the increasing strength of our companies’ brands, and the addition of Conwood’s climbing profits. We have also raised the five-year productivity goal we announced in 2006. Including the savings we captured in 2006, we now expect to deliver approximately $500 million in productivity savings by the end of 2011, with $75-to-$100 million of that in 2007.”

“Since we announced the B&W/RJR merger in late 2003, our stock price has tripled, we’ve raised our dividend 60 percent and we’ve provided an annual average shareholder return of about 40 percent,” Neal said. “It’s clear that we’re making tremendous progress enhancing shareholder value and building an organization that can generate sustainable earnings growth for the long term.”

CONFERENCE CALL WEBCAST TODAY

Reynolds American will webcast a conference call to discuss fourth-quarter and full-year 2006 results at 9:30 a.m. Eastern Time on Thursday, Feb. 8, 2007. The call will be available live online on a listen-only basis. To register for the call, please visit the “Investors” section of http://www.reynoldsamerican.com/. A replay of the call will be available on the site for 30 days. Remarks made during the conference call will be current at the time of the call and will not be updated to reflect subsequent material developments. Although news media representatives will not be permitted to ask questions during the call, they are welcome to monitor the remarks on a listen-only basis. Following the call, media representatives may direct inquiries to Seth Moskowitz at (336) 741-7698.

RISK FACTORS

Statements included in this news release that are not historical in nature are forward-looking statements made pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements regarding RAI’s future performance and financial results inherently are subject to a variety of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements.

   These risks and uncertainties include:   – the substantial and increasing regulation and taxation of tobacco     products;   – various legal actions, proceedings and claims relating to the sale,     distribution, manufacture, development, advertising, marketing and     claimed health effects of tobacco products that are pending or may be     instituted against RAI or its subsidiaries;   – the substantial payment obligations and limitations on the advertising     and marketing of cigarettes under the MSA and other state settlement     agreements;   – the continuing decline in volume in the domestic cigarette industry;     concentration of a material amount of sales with a single customer or     distributor;   – competition from other manufacturers, including any new entrants in the     marketplace;   – increased promotional activities by competitors, including deep-discount     cigarette brands;   – the success or failure of new product innovations and acquisitions;   – the responsiveness of both the trade and consumers to new products,     marketing strategies and promotional programs;   – the failure to realize the anticipated benefits arising from the Conwood     acquisition;   – the ability to achieve efficiencies in manufacturing and distribution     operations without negatively affecting sales;   – the cost of tobacco leaf and other raw materials and other commodities     used in products, including future market pricing of tobacco leaf, which     could adversely impact inventory valuations;   – the effect of market conditions on foreign currency exchange-rate risk,     interest-rate risk and the return on corporate cash;   – the effect of market conditions on the performance of pension assets or     any adverse effects of any new legislation or regulations changing     pension expense accounting or required pension funding levels;   – the rating of RAI’s securities;   – any restrictive covenants imposed under RAI’s debt agreements;   – the possibility of fire, violent weather and other disasters that may     adversely affect manufacturing and other facilities;   – any adverse effects from the transition of the packaging operations     formerly conducted by RJR Packaging, LLC, a wholly owned subsidiary of     RJR Tobacco, to the buyers of RJR Packaging, LLC’s businesses; and   – the potential existence of significant deficiencies or material     weaknesses in internal control over financial reporting that may be     identified during the performance of testing required under Section 404     of the Sarbanes-Oxley Act of 2002.   

Due to these risks and uncertainties, you are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this news release. Except as provided by federal securities laws, RAI is not required to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

ABOUT US

Reynolds American Inc. is the parent company of R.J. Reynolds Tobacco Company; Conwood Company, LLC; Santa Fe Natural Tobacco Company, Inc; and R.J. Reynolds Global Products, Inc.

   – R.J. Reynolds Tobacco Company, the second-largest U.S. tobacco company,     manufactures about one of every three cigarettes sold in the country.     The company’s brands include five of the 10 best-selling U.S. brands:     Camel, Kool, Winston, Salem and Doral.   – Conwood Company, LLC is the nation’s second-largest manufacturer of     smokeless tobacco products.  Its leading brands are Kodiak, Grizzly and     Levi Garrett.  Conwood also sells and distributes a variety of tobacco     products manufactured by Lane, Limited, including Winchester and Captain     Black little cigars, and Bugler roll-your-own tobacco.   – Santa Fe Natural Tobacco Company, Inc. manufactures Natural American     Spirit cigarettes and other additive-free tobacco products.   – R.J. Reynolds Global Products, Inc. manufactures, sells and distributes     American-blend cigarettes and other tobacco products to a variety of     customers worldwide.   

Copies of RAI’s news releases, annual reports, SEC filings and other financial materials are available at http://www.reynoldsamerican.com/.

   Schedule 1                              REYNOLDS AMERICAN INC.                CONDENSED CONSOLIDATED STATEMENTS OF INCOME-GAAP                (Dollars in Millions, Except Per Share Amounts)                                  (Unaudited)                                             Three Months      Twelve Months                                                Ended             Ended                                             December 31,      December 31,                                            2006     2005     2006     2005    Net sales, external                     $1,954   $1,952   $8,010   $7,779   Net sales, related party                   115       95      500      477   Net sales                                2,069    2,047    8,510    8,256    Cost of products sold                    1,160    1,183    4,803    4,919   Selling, general and administrative    expenses                                  487      436    1,658    1,611   Amortization expense                         7        8       28       41   (Gain) loss on sale of assets                –       (1)       –       24   Restructuring charges                        1        3        1        2   Goodwill and trademark impairment    charges                                    90      200       90      200    Operating income                           324      218    1,930    1,459    Interest and debt expense                   91       32      270      113   Interest income                            (43)     (32)    (136)     (85)   Other (income) expense, net                 (7)       1      (13)      15    Income from continuing operations    before income taxes                       283      217    1,809    1,416    Provision for (benefit from) income    taxes                                     103      (23)     673      431    Income from continuing operations          180      240    1,136      985    Gain on sale of discontinued    businesses, net of income    taxes (1)                                   –        2        –        2    Income before extraordinary item           180      242    1,136      987    Extraordinary item – gain on    acquisition (2)                             –       55       74       55    Net income                                $180     $297   $1,210   $1,042    Basic income per share:        Income from continuing operations   $0.61    $0.81    $3.85    $3.34        Gain on sale of discontinued         businesses (1)                         –     0.01        –     0.01        Extraordinary item (2)                  –     0.19     0.25     0.18          Net income                        $0.61    $1.01    $4.10    $3.53   Diluted income per share:        Income from continuing operations   $0.61    $0.81    $3.85    $3.34        Gain on sale of discontinued         businesses (1)                         –     0.01        –     0.01        Extraordinary item (2)                  –     0.19     0.25     0.18          Net income                        $0.61    $1.01    $4.10    $3.53    Basic weighted average shares, in    thousands                             295,093  294,836  295,033  294,790    Diluted weighted average shares, in    thousands                             295,470  295,201  295,384  295,172    Segment data:        Net sales:          RJR Tobacco                      $1,813   $1,917   $7,675   $7,695          Conwood                             127        –      291        –          All Other                           129      130      544      561                                           $2,069   $2,047   $8,510   $8,256         Operating income:          RJR Tobacco                        $233     $183   $1,626   $1,346          Conwood                              63        –      160        –          All Other                            50       41      194      144          Corporate Expense                   (22)      (6)     (50)     (31)                                             $324     $218   $1,930   $1,459    (1) The 1999 gain on the sale of the international tobacco business was       adjusted as a result of a favorable resolution of prior-years’ tax       matters.    (2) Includes adjustments to the 2000 extraordinary gain on acquisition,       resulting from favorable resolution of prior-years’ tax matters.      Schedule 2                             REYNOLDS AMERICAN INC.                     CONDENSED CONSOLIDATED BALANCE SHEETS                             (Dollars in Millions)                                  (Unaudited)    The $3.5 billion cost of the acquisition of Conwood has been allocated on   the basis of the fair value of assets acquired and liabilities assumed as   of the acquisition date.  The excess cost over the net fair value of   assets acquired and liabilities assumed was recognized in goodwill.                                                 December 31,     December 31,                                                    2006              2005    Assets   Cash and cash equivalents                       $1,433            $1,333   Short-term investments                           1,293             1,373   Other current assets                             2,209             2,359   Trademarks, net                                  3,479             2,188   Goodwill                                         8,175             5,672   Other noncurrent assets                          1,589             1,594                                                  $18,178           $14,519    Liabilities and shareholders’ equity   Tobacco settlement and related    accruals                                       $2,237            $2,254   Current maturities of long-term debt               344               190   Accrued liabilities and other current    liabilities                                     1,511             1,705   Long-term debt (less current    maturities)                                     4,389             1,558   Long-term deferred income taxes                  1,167               639   Long-term retirement benefits                    1,227             1,374   Other noncurrent liabilities                       260               246   Shareholders’ equity                             7,043             6,553                                                  $18,178           $14,519      Schedule 3                              REYNOLDS AMERICAN INC.                   Reconciliation of GAAP to Adjusted Results    GAAP results include the acquired operations of Conwood since May 31,   2006.    RAI management uses “adjusted” (non-GAAP) measurements to set performance   goals and to measure the performance of the overall company, and believes   that investors’ understanding of the underlying performance of the   company’s continuing operations is enhanced through the disclosure of   these metrics.  “Adjusted” (non-GAAP) results are not, and should not be   viewed as, substitutes for “reported” (GAAP) results.                                           Three Months Ended December 31,                                              2006               2005                                      Operat-             Operat-                                        ing   Net  Diluted  ing   Net Diluted                                      Income Income  EPS  Income Income  EPS    GAAP results                         $324  $180  $0.61  $218  $297  $1.01   The GAAP results include the    following expense (income):      Phase II growers’ trust related       expenses                            –     –      –    (1)   (1)     –      Merger/integration costs            10     6   0.02    19    12   0.04      (Gain) loss on sale of assets        –     –      –    (1)   (1)     –      Restructuring charges                1     1      –     3     2   0.01      Goodwill and trademark impairment       charges                            90    56   0.19   200   128   0.43      Favorable resolution of tax       matters                             –    (4) (0.01)    –   (78) (0.27)      Gain on sale of discontinued       operations                          –     –      –     –    (2) (0.01)      Extraordinary gain on acquisition    –     –      –     –   (55) (0.19)         Total adjustments               101    59   0.20   220     5   0.01   Adjusted results                     $425  $239  $0.81  $438  $302  $1.02                                         Twelve Months Ended December 31,                                        2006                   2005                                 Operat-               Operat-                                  ing    Net   Diluted  ing     Net   Diluted                                 Income Income   EPS   Income  Income   EPS    GAAP results                 $1,930  $1,210  $4.10  $1,459  $1,042  $3.53   The GAAP results include the    following expense (income):      Federal tobacco buyout       assessment                   (9)     (6) (0.02)     81      51   0.17      Phase II growers’ trust       offset                        –       –      –     (79)    (49) (0.17)      Phase II growers’ trust       related expenses              –       –      –      52      33   0.11      Merger/integration costs      45      28   0.10     107      68   0.23      Loss on sale of assets         –       –      –      24      15   0.05      Restructuring charges          1       1      –       2       1      –      Goodwill and trademark       impairment charges           90      56   0.19     200     128   0.44      Favorable resolution of       tax matters                   –     (17) (0.06)      –     (78) (0.26)      Gain on sale of       discontinued operations       –       –      –       –      (2) (0.01)      Extraordinary gain on       acquisition                   –     (74) (0.25)      –     (55) (0.18)         Total adjustments         127     (12) (0.04)    387     112   0.38   Adjusted results             $2,057  $1,198   4.06  $1,846  $1,154  $3.91      Schedule 4                             REYNOLDS AMERICAN INC.    Reconciliation of GAAP to Proforma Adjusted Operating Income by Segment    R.J. Reynolds is the second largest cigarette manufacturer in the United   States and manages a contract manufacturing business.  Conwood is the   second largest smokeless tobacco products manufacturer in the United   States.    Conwood’s GAAP operating income includes the operations acquired by RAI   since May 31, 2006.  GAAP proforma adjustments reflect the impact of fair   values of acquired assets and liabilities assumed as if the acquisition   had been completed on each of January 1, 2005 and January 1, 2006.    Management uses “adjusted” (non-GAAP) measurements to set performance   goals and to measure the performance of the company, and believes that   investors’ understanding of the underlying performance of the company’s   continuing operations is enhanced through the disclosure of these metrics.                                           Three Months Ended December 31,                                               2006              2005                                          R.J.               R.J.                                        Reynolds  Conwood  Reynolds  Conwood    GAAP operating income                    $233      $63     $183       $-    The GAAP results include the    following expense (income):      Phase II growers’ trust related       expenses                                –        –       (1)       –      Merger/integration costs                 5        7       19        –      Restructuring charges                    1        –        3        –      Goodwill and trademark impairment       charges                                90        –      198        –         Total adjustments                    96        7      219        –   Adjusted operating income                $329       70     $402        –   Conwood pre-acquisition GAAP    operating income                                    –                59   Proforma adjustments                                 2                 1   Proforma adjusted operating income                 $72               $60                                             Twelve Months Ended December 31,                                               2006              2005                                           R.J.              R.J.                                         Reynolds Conwood  Reynolds Conwood    GAAP operating income                   $1,626    $160    $1,346      $-    The GAAP results include the    following expense (income):      Federal tobacco buyout assessment        (9)      –        79       –      Phase II growers’ trust offset            –       –       (79)      –      Phase II growers’ trust related       expenses                                 –       –        52       –      Merger/integration costs                 33      10       107       –      Restructuring charges                     1       –         2       –      Goodwill and trademark impairment       charges                                 90       –       198       –         Total adjustments                    115      10       359       –   Adjusted operating results              $1,741     170    $1,705       –   Conwood pre-acquisition GAAP    operating income                                  113               247   Proforma adjustments                                 1                (3)   Proforma adjusted operating income                $284              $244      Schedule 5                    REYNOLDS AMERICAN INC. / INDUSTRY VOLUMES                           (Volume in Billion Units)                                           Three Months Ended                                               Dec 31,            Change                                            2006     2005    UNITS      %    CAMEL (Filter Styles)                     5.8      5.7     0.0      0.8%   KOOL                                      2.9      3.0    -0.1     -4.0%   PALL MALL                                 1.5      1.5     0.1      4.5%   TOTAL GROWTH BRANDS                      10.2     10.2     0.0     -0.1%    TOTAL SUPPORT BRANDS                     10.7     11.3    -0.6     -5.5%    TOTAL NON-SUPPORT BRANDS                  4.3      5.0    -0.8    -15.0%    TOTAL RJRT DOMESTIC                      25.2     26.6    -1.4     -5.2%   OTHER RAI COMPANIES                       0.6      0.6     0.0     -0.1%   TOTAL RAI                                25.8     27.2    -1.4     -5.1%    TOTAL RJRT                               25.2     26.6    -1.4     -5.2%   TOTAL PREMIUM                            15.6     16.2    -0.6     -3.9%   TOTAL VALUE                               9.7     10.4    -0.7     -7.2%   PREMIUM/TOTAL MIX                        61.6%    60.8%    0.8%    INDUSTRY                                 92.0     94.6    -2.6     -2.7%      PREMIUM                               66.6     66.7    -0.2     -0.3%      VALUE                                 25.4     27.8    -2.4     -8.7%   PREMIUM/TOTAL MIX                        72.4%    70.6%    1.8%                                              Twelve Months                                            Ended Dec 31,         Change                                            2006     2005    UNITS      %    CAMEL (Filter Styles)                    23.5     22.0     1.4      6.5%   KOOL                                     11.7     11.8     0.0     -0.4%   PALL MALL                                 6.4      5.8     0.6     10.5%   TOTAL GROWTH BRANDS                      41.6     39.6     2.0      5.1%    TOTAL SUPPORT BRANDS                     44.1     46.6    -2.6     -5.5%    TOTAL NON-SUPPORT BRANDS                 18.0     21.1    -3.1    -14.6%    TOTAL RJRT DOMESTIC                     103.7    107.4    -3.6     -3.4%   OTHER RAI COMPANIES                       2.5      2.4     0.1      4.3%   TOTAL RAI                               106.2    109.8    -3.5     -3.2%    TOTAL RJRT                              103.7    107.4    -3.6     -3.4%   TOTAL PREMIUM                            63.8     64.8    -1.1     -1.6%   TOTAL VALUE                              40.0     42.6    -2.6     -6.1%   PREMIUM/TOTAL MIX                       61.5%    60.4%    1.1%    INDUSTRY                                372.5    381.7    -9.2     -2.4%      PREMIUM                              270.0    271.4    -1.3     -0.5%      VALUE                                102.5    110.4    -7.9     -7.2%   PREMIUM/TOTAL MIX                       72.5%    71.1%    1.4%     Amounts are rounded on an individual basis and, accordingly, may not sum   in the aggregate.    Industry data based on information from Management Science Associates,   Inc.    R. J. Reynolds’ support brands include Winston, Salem, Doral, Capri and   Misty    Other RAI Companies include U.S. volume for Lane Limited and Santa Fe   Natural Tobacco Co., as well as volume for Puerto Rico and other U.S.   territories.      Schedule 6                      R.J.REYNOLDS – RETAIL SHARE OF MARKET                                  Three Months Ended     Twelve Months Ended                                    December 31,           December 31,                                 2006    2005  Change   2006    2005  Change    CAMEL (Filter Styles)         7.55%   7.14%   0.41   7.42%   6.74%   0.68   KOOL                          3.20%   3.12%   0.08   3.13%   3.01%   0.13   PALL MALL                     1.89%   1.68%   0.21   1.86%   1.58%   0.28   TOTAL GROWTH BRANDS          12.63%  11.93%   0.70  12.41%  11.33%   1.09    TOTAL SUPPORT BRANDS         12.00%  12.50%  (0.50) 12.12%  12.82%  (0.70)    TOTAL NON-SUPPORT BRANDS      4.89%   6.05%  (1.15)  5.25%   6.14%  (0.89)    TOTAL RJRT DOMESTIC          29.53%  30.48%  (0.95) 29.78%  30.28%  (0.50)    Amounts are rounded on an individual basis and, accordingly, may not sum   in the aggregate.    Retail shares of market are as reported by Information Resources Inc.    R. J. Reynolds’ support brands include Winston, Salem, Doral, Capri and   Misty      Schedule 7                      CONWOOD VOLUMES AND SHARE OF MARKET                          (Volume in Millions of Cans)                         Three Months             Twelve Months                           Ended                     Ended   UNIT VOLUME          December 31,  Change      December 31,    Change                        2006  2005  Units    %    2006   2005   Units    %      KODIAK             14.1  14.3  (0.2)  -1.4%   56.7   59.8  (3.1)  -5.2%       Other premium     0.9   0.9  (0.1)  -5.7%    3.5    3.7  (0.1)  -3.9%       Total premium    14.9  15.2  (0.2)  -1.6%   60.2   63.4  (3.2)  -5.1%      GRIZZLY            54.9  42.7  12.2   28.5%  202.1  156.5  45.6   29.1%       Other price-        value            0.7   0.9  (0.2) -20.3%    3.1    4.1  (1.0) -25.3%       Total price-        value           55.6  43.6  12.0   27.6%  205.2  160.6  44.6   27.7%          Total moist           snuff cans   70.5  58.8  11.8   20.0%  265.4  224.1  41.3   18.4%    Volumes reported include pre-acquisition amounts.    Amounts are rounded on an individual basis and, accordingly, may not sum   in the aggregate.                                      Three Months           Twelve Months   MARKET SHARE                  Ended December 31,     Ended December 31,                                2006    2005  Change   2006    2005  Change           Kodiak                4.99%   5.64%  (0.65)  5.09%   5.83% (0.74)          Total premium         5.32%   6.03%  (0.71)  5.42%   6.22% (0.80)           Grizzly              20.81%  17.77%   3.04  19.45%  16.03%  3.42          Total price-value    21.05%  18.12%   2.94  19.73%  16.44%  3.29           Total company        26.37%  24.14%   2.23  25.15%  22.67%  2.48    Share data for total moist snuff based on distributor reported data   processed by Management Science Associates, Inc.  

Reynolds American Inc.

CONTACT: Investor Relations, Morris Moore, +1-336-741-3116, or Media,Seth Moskowitz, +1-336-741-7698, both of Reynolds American Inc.

Web site: http://www.rjrt.com/http://www.reynoldsamerican.com/