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Amish Naturals Initiates Full-Scale Pasta Production at State-of-the-Art Facility

Posted on: Monday, 12 February 2007, 12:00 CST

Amish Naturals, Inc. (OTCBB:AMNT) today announced it has initiated full-scale production of its full line of premium, organic, Amish-produced pastas at its newly constructed, state-of-the-art plant, located here. The production line started on schedule, and is running seamlessly to produce and package the five varieties of fettuccine that are expected to ship to organic, natural and specialty retailers starting in early Spring.

The Company also announced the formal commencement of its retail sales operation with a webcast today to a national sales force under the auspices of Acosta's Natural/Specialty Sales, LLC division, founded exclusively to serve manufacturers of natural, organic, gourmet and ethnic foods. Acosta is the industry leader, serving more than 1,300 consumer packaged-goods companies, and representing more number one and number two brands than any other sales agency in North America. Its sales force expects to start making presentations to key natural and organic retailers this week.

"Achieving timely and flawless production start-up is a big moment for Amish Naturals. We've been planning and developing for quite some time, but it only becomes real when the line starts moving," said Amish Naturals CEO, David Skinner, Sr. According to Don Alarie, the Vice President of Sales and Marketing, "We are delighted to enter into the marketplace. Our sales force is primed to go, and we're expecting strong response from retailers."

Amish Naturals' five initial varieties of fettuccine include Plain, Tomato Basil, Garlic Parsley, Whole Wheat, and Fiber-Rich. Each is CCOF and USDA certified organic, and Triangle K™ PARVE certified kosher. Every strand of Amish Naturals pasta starts out as durum wheat and other premium ingredients from certified organic farms. At the Company's Amish-tended, state-of-the-art production facility in bucolic northern Ohio, these ingredients meld with each other, along with ultra-purified well water, to form paper-thin sheets, which are then cut into individual strands and delicately air dried to preserve flavor and texture.

About Amish Naturals

Amish Naturals' mission is to increase shareholder value through the sale and distribution of organic, Amish food products to the exploding market for organic and wholesome foods. Last year, the U.S. market for natural/organic foods was estimated to have totaled approximately $13.8 billion. Building on generations of traditions, the Company has created food that reflects the wholesomeness and purity of the Amish people and their culinary customs, including a variety of the finest homemade Amish Pasta™. For more information, please visit www.amishnaturals.com.

Business Risks and Forward Looking Statements

This press release contains forward-looking statements relating to, among other things, the expected launch of the Company's products, its revenue growth, or the continued revenue growth of the organic and wholesome foods segments. These statements are expressly made in reliance on the safe harbor provisions contained in Section 21E of the Securities Exchange Act of 1934. Sales and earnings trends are affected by many factors including, among others, our entry into an effective distribution agreement with one or more wholesale food brokers or large-scale retail outlets, the effectiveness of our promotion and merchandising strategies, the efficient operation of our production facility and supply chain, the changing dietary and culinary habits of consumers in our target markets, and our effective management of business risks.

In light of these risks, the forward-looking statements contained in this press release are not guarantees of future performance and in fact may not be realized. Our actual results could differ materially and adversely from those expressed in this press release. Further, the statements made by us represent our views only as of the date of this press release, and it should not be assumed that the statements made herein remain accurate as of any future date. We do not presently intend to update these statements prior to the filing of our next report with the Securities and Exchange Commission and undertake no duty to any person to effect any such update under any circumstances. Investors are also urged to review carefully the discussion under the caption "Risk Factors" in our Current Report on Form 8-K filed on October 31, 2006, with the Securities and Exchange Commission, which may be accessed through the EDGAR database maintained by the SEC at www.sec.gov.

Source: Business Wire

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