Research and Markets: Ten Key Trends In Functional Foods 2007 Is A Practical Tool, Setting Out The Effect The Key Trends Will Have On Companies Such As Tesco, Coca-Cola And Yoplait's Strategies
Posted on: Tuesday, 13 February 2007, 09:00 CST
Research and Markets (http://www.researchandmarkets.com/reports/c50272) has announced the addition of Ten Key Trends in Food, Nutrition & Health 2007 to their offering.
Our annual review, Ten Key Trends in Food, Nutrition & Health, is one of the most sought-after publications in the food industry. Companies who subscribe to us know that we provide the best, most insightful and most useful case studies and analysis of the business of food and health -- that's why we've been around for eleven years.
The past 12 months have seen major developments both in science and in strategy, and the following trends are now here to stay:
Key Trend 1: A future of weight-management
Key Trend 2 Mood Food -- brain health, mood and performance to be the next big trend
Key Trend 3: Healthy snacking -- pigs might fly as the boundaries between health, convenience and indulgence break down
Key Trend 4: Fruit: the future of functional foods
Key Trend 5: Digestive health still has far to run
Key Trend 6: Kids nutrition: Brains, bowels, naturalness and healthy snacking
Key Trend 7: We're all turning Japanese
Key Trend 8: Beauty from within -- a marketing trend with many angles and wrinkles
Key Trend 9: The marketing power of "naturally healthy"
Key Trend 10: Functional foods and health -- who really gets the benefits?
Ten Key Trends in Functional Foods 2007 is a practical tool, setting out the effect these key trends will have on company strategies.
Key point summary
1. Introduction: Ten Key Trends in Food, Nutrition & Health
Case Study 1: The upsurge of functional private label
2. The Ten Key Trends
Key Trend 1: A future of weight management
Case Study 2: Special K -- a weight-management mega-brand in the making
Case Study 3: Enviga -- calorie-burning by the gallon?
Key Trend 2: Mood Food -- brain health, mood and performance to be the next big trend
Case Study 4: DHA for soymilk's better brain point of difference
Case Study 5: High melatonin milks offer better sleep
Key Trend 3: Healthy snacking -- pigs might fly as the boundaries between health convenience and indulgence break down
Case Study 6: Breakfast reinvention -- Up & Go
Key Trend 4: Fruit: the future of functional foods
Case Study 7: Fruit Strategy -- how to make a new superfruit
Key Trend 5: Digestive health still has far to run
Case Study 8: Plums reinvented as a healthy drink for good digestion - Key Trend 4 meets
Key Trend 6: Brains, bowels, naturalness and healthy snacking are the drivers in kids' nutrition
Key Trend 7: We're all turning Japanese
Key Trend 8: Beauty from within -- a marketing trend with many angles and wrinkles
Key Trend 9: The marketing power of 'naturally healthy'
Key Trend 10: Functional foods and health -- who really gets the benefits?
Boxes, Photographs, Charts & Tables
Boxes
1. STRATEGY -- a cautionary tale from the decline and fall of a functional food market
2. Pom Wonderful -- a superfruit success story
3. Red Kiwi poised to make a healthy debut
4. Pro or Pre?
5. Sunsweet Growers at-a-glance
6. Healthy skin from healthy oils
7. The weight-management-beauty link
8. The renaissance of a traditional food through natural nutrition
9. The renaissance of chocolate -- natural health with natural indulgence
Photographs
1. Kesko's Pírkka
2. Vitaalbrood PróFit
3. Tesco's cholesterol-lowering range
4. Benecol's cholesterol-lowering daily-dose bottles
5. Coca-Cola's Minute Maid Heart Wise orange juice
6. Yoplait's Healthy Heart yoghurt.
7. Skåne Dairy's Maval yoghurt.
8. Fabuless promotional material
9. Danone's Shape Lasting Satisfaction range
10. Coca-Cola's Enviga
11. Valio Dairy's Profeel milk
12. Nestlé's Sveltesse
13. Promotional material for CAPSA's NaturLínea yoghurts, milk and juice
14. Rachel's Organic Yogurt Diet book
15. Advertisement for Kellogg's Special K "2-week challenge"
16. Coca-Cola's Enviga
17. A window from Enviga's website
18. Danone's Danino
19. Ezaki Glico's Mental Balance Chocolate GABA
20. A window from Lipton L-theanine's website
21. Danone's Zen
22. Odwalla Soymilk with Omega-3 DHA.
23. Cricketer Farm's Night Time Milk
24. PepsiCo's Flat Earth veggie and fruit crisps
25. A window from Whitworths' website
26. Unilever's Knorr Vie fruit and vegetable drinks
27. Sanitarium's Up & Go
28. Advertising for Unilever's Knorr Vie
29. Naked juice with Omega-3s
30. Hero's Fruit2Day
31. Pom Wonderful pomegranate drink
32. Brad Oberwager -- CEO and president of Sundia Corporation
33. Sundia Watermelon juice range
34. Yakult and Danone's Activia
35. Nestlé's Shredded Wheat package
36. Sunsweet's PlumSmart plum juice
37. Sunsweet's PlumSmart plum juice
38. Bellamy's Organic Farms Apple Snacks
39. Danone's Danino
40. Junior Horlick's packaging
41. Organix Brand's Goodies bars
42. Kiviks Musteri's Fruktstund
43. A window from Junior Horlick's website
44. Yakult Honsha's Yakult daily-dose bottle.
45. Birds Eye's Edamame and a Japanese original
46. Imparlat's Kaiku Aloe Vera yoghurt
47. A window from Nestlè Contrex's website
48. A selection of Japanese CoQ10 products
49. Quaker Oats' porridge oats package
50. A window from 7-Up's website
51. Stonyfield Farm's Shift energy drink
52. Naked juice with Omega-3s
53. Bellamy's Organic Farms Apple Snacks
54. Nairn's Oat Cakes package
55. Hershey's "flavanol antioxidants" symbol
Tables
1. Consumers' health concerns worldwide
2. Spanish consumers' health concerns
Charts
1. Total sales of FOSHU-approved products in Japan, 2003
2. Prevalence of obesity by economic status, EU
Companies and Brands Mentioned Include:
Tesco
Benecol
Coca-Cola
Yoplait
Danone
Nestlé
Unilever
Yakult
For more information visit http://www.researchandmarkets.com/reports/c50272
Source: Business Wire
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