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Sweet Success to Feature Diabetic Drink GlucaSafe(TM) and Showcase Its Complete Fuel for Health(TM) Line at Natural Products Expo West

Posted on: Tuesday, 20 February 2007, 09:00 CST

Sweet Success Enterprises (OTCBB: SWTS), maker of a line of innovative and delicious healthy-lifestyle beverages, will present its Fuel for Health beverages at the Natural Products Expo West 2007, which will take place March 8-11, 2007, in Anaheim, CA. The Company will exhibit all seven of its nutraceutical beverages; including GlucaSafe, which is targeted to the diabetic market, and the non-dairy, non soy Chocolate Immunity Infusion™ and ChocKoala™ Immunity Jr.

Produced by New Hope Natural Media, Natural Products Expo West attracted more than 43,000 industry members last year, and was named one of the 50 fastest growing trade shows in the country by TradeShow Weekly. This is the first of several upcoming shows-- C&S Specialty, TOL, Market Centre, Kehe and Fancy Foods Show, all which will give Sweet Success® healthy beverages maximum exposure to consumers, retailers and distributors throughout North America.

"Establishing recognition is an integral part of our sales growth strategy. This trade show will give us a tremendous opportunity to introduce our product line to natural and specialty foods buyers from more than 80 countries," said Mike Launer, Senior Vice President of Sales for Sweet Success. "We will be able to network with retailers, distributors, buyers and industry leaders who are interested in natural and organic beverages."

Purchase orders the Company receives can be fulfilled by recently established distribution through two national distributors. Additionally, the Company's healthy beverages recently became available throughout the U.S. at retail stores such as GNC, Hi Health, Akins Natural Foods, Chamberlin's Market and Cafes and e-tail giant Amazon.com.

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestlé's original Sweet Success(TM) brand in 2002 and has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(TM) all-natural beverages is available in a growing number of stores and includes select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at www.sweetsuccess.com for more information on the products and to order online.

These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent disease.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes,""expects,""anticipates,""foresees,""forecasts,""estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.

Source: Business Wire

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