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Krispy Kreme Introduces NEW Whole Wheat Doughnut

Posted on: Monday, 26 February 2007, 06:00 CST

WINSTON-SALEM, N.C., Feb. 26 /PRNewswire-FirstCall/ -- Krispy Kreme Doughnuts, Inc announces the introduction of a new Whole Wheat Glazed doughnut made with 100% whole wheat that has a sweet caramel flavoring covered in Krispy Kreme's Original Glaze. And, to make it even better, the doughnut is ONLY 180 calories!

(Photo: http://www.newscom.com/cgi-bin/prnh/20070226/AQM046)

"The Krispy Kreme Whole Wheat Glazed doughnut delivers the delicious taste that our customers have come to expect from us," said Stan Parker, Senior Vice President of Marketing for Krispy Kreme Doughnuts, Inc. "This sweet treat is an alternative for health conscious consumers with the benefits of 100% whole wheat and only 180 calories," he added.

The new Krispy Kreme Whole Wheat Glazed doughnut will be available at participating Krispy Kreme retail locations beginning February 26th, 2007. Customers may also find them at grocery and convenience stores where Krispy Kreme products are sold throughout the United States and Canada.

Krispy Kreme:

Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including its signature Hot Original Glazed. There are currently approximately 298 Krispy Kreme stores and 95 satellites operating system-wide in 41 U.S. states, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, the Republic of South Korea and the United Kingdom. Krispy Kreme can be found on the World Wide Web at http://www.krispykreme.com/.

Information contained in this press release, other than historical information, should be considered forward-looking. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are the outcome of pending governmental investigations, including by the Securities and Exchange Commission and the United States Attorney's Office for the Southern District of New York; potential indemnification obligations and limitations of our director and officer liability insurance; material weaknesses in our internal control over financial reporting; our ability to implement remedial measures necessary to improve our processes and procedures; negative publicity; significant changes in our management; our ability, and our dependence on the ability of our franchisees, to execute our and their business plans; our ability to implement our international growth strategy; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with governmental regulations relating to food products and franchising; our relationships with wholesale customers; our ability to protect our trademarks; restrictions on our operations contained in our senior secured credit facilities; changes in customer preferences and perceptions; risks associated with competition; and other factors discussed in Krispy Kreme's Annual Report on Form 10-K for fiscal 2006 and other periodic reports filed with the Securities and Exchange Commission.

Photo: http://www.newscom.com/cgi-bin/prnh/20070226/AQM046AP Archive: http://photoarchive.ap.org/AP PhotoExpress Network: PRN2PRN Photo Desk, photodesk@prnewswire.com

Krispy Kreme Doughnuts, Inc

CONTACT: Venessa Correa of LaForce + Stevens for Krispy Kreme Doughnuts,Inc, +1-212-242-9353, ext. 197, vcorrea@laforce-stevens.com

Web site: http://www.krispykreme.com/

Source: PRNewswire-FirstCall

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