NuVim to Advertise Through in-Flight Entertainment
Posted on: Friday, 2 March 2007, 10:29 CST
US nutritional beverage maker NuVim has revealed plans to advertise its products on in-flight entertainment programs with Frontier Airlines.
The 30-second commercial, featuring NuVim refrigerated beverages, will air during the month of April on 5,500 Frontier Airline flights serving over 1,000,000 passengers.
The beverage maker said that advertising on Frontier is consistent with the demographics of the NuVim brand because the airline's passengers' average age is 40.8 with an average yearly income of almost $100,000; nearly 80% have a 4-year college degree and 75% own their own home.
The advertising is being placed by Flordia's Platinum Television Group, which also produced commercials for both the refrigerated and powder NuVim products last year.
Platinum's 2007 media campaign for NuVim, which is billed as being able to help maintain a strong immune system, includes a $250,000 marketing plan, 30-second commercials and 2-minute and 5-minute segments that will air on Fox Sports, ESPN2, Women's Entertainment Network, and other sports and lifestyle networks across the US in 2007 and on every Frontier Airline flight during the month of April.
Source: Datamonitor
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