• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

NuVim(R) Initial Kroger Marketing Programs Concentrate on Consumer Sampling and Product Benefit Communications

Posted on: Monday, 19 March 2007, 09:00 CDT

NuVim, Inc. (OTCBB:NUVM) a leading provider of nutritional beverages and the only beverage that helps build the immune system, muscle flexibility, and athletic performance, announced today that the initial marketing programs to support the Kroger test in Detroit, Michigan will include consumer in store sampling and on shelf communications that will attract consumers to the NuVim® product benefits. The second and third orders to Kroger will be delivered in March to support the initial programs.

Our mutual objective is to build consumer awareness, trial, and repeat purchases of NuVim® as quickly as possible in the Kroger stores. NuVim® is clinically proven to build the immune system, increase muscle flexibility and athletic performance and help the body absorb minerals and vitamins. "We are proud to be able to introduce NuVim® into the Kroger stores in the Detroit market and will follow up on these initial programs to help consumers realize that NuVim® is a wonderful product in all aspects, including great taste. We stand behind our words with a full refund to every consumer who does not feel the NuVim® difference after drinking our products for 30 days," said Richard Kundrat, NuVim, Inc. CEO.

About NuVim: NuVim® is a one of a kind beverage that is sold in the refrigerated juice section in half gallon juice cartons in 2,100 supermarkets and over 300 Wal-Mart supercenters from Connecticut to Miami to Georgia. Based on an extensive research and development project that spanned over 30 years, NuVim® helps maintain a strong immune system through the use of a clinically proven natural prebiotic fiber that promotes immune system enhancement. NuVim® contains a high level of whey protein concentrate that is known to help muscle flexibility, sturdy joints, and athletic performance. NuVim® has no high fructose corn syrup, no lactose, no cholesterol, no fat and no caffeine. There are very few beverages in the market that have real solid nutritional values. Most are variations of flavored, colored sugar water in either carbonated or non-carbonated forms. With only 45 calories per 8 ounce serving and the nutritional values, NuVim® could be considered the "Best Thing You Can Drink". After drinking NuVim® for 30 days, NuVim guarantees you will "Feel the Difference."

To learn more about NuVim® visit www.nuvim.com or call toll free 877-850-8777.

Safe Harbor Statement

This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to risks and uncertainties that could cause actual results to vary materially from those projected in the forward-looking statements. The Company may experience significant fluctuations in future operating results due to a number of economic, competitive and other factors, including among other things, its ability to finance operations and inventory on terms acceptable to us, new and increase competition, changes in market demand or customer preferences. These factors and others could cause operating results to vary significantly from those in prior periods, and those projected in forward-looking statements. Additional information with respect to these and other factors which could materially affect the Company and its operations and included in the Company's filings with the Securities and Exchange Commission.

Source: Business Wire

More News in this Category