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Amish Naturals Makes Its Full Line of Organic Pastas Available for Purchase Online

Posted on: Wednesday, 21 March 2007, 09:01 CDT

Amish Naturals, Inc. (OTCBB: AMNT) today announced that its full line of organic, Amish-produced pastas are now available for purchase at www.amishnaturals.com. The company also reported strong enthusiasm from numerous retailers that sampled the products at its booth at Expo West, the organic food industry's leading trade show, held earlier this month in Anaheim, CA.

Concurrently, the company's national retail sales effort, expected to place product on the shelves of natural and organic stores during the next quarter, continues strong under the auspices of industry leader Acosta's Natural/Specialty Sales, LLC division.

"Making our premium pasta available to consumers for the first time is yet another timely, important milestone for our young company, following our recent, successful production start-up and the launch of our retail sales program," said Don Alarie, Amish Naturals' Vice President, Sales & Marketing. "We're looking forward to seeing product soon on the shelves of our inaugural retail partners, where the bulk of our sales will take place. We're pleased our website can serve the needs of those wishing to purchase our products until we reach a store near them."

Consumers who visit www.amishnaturals.com will now find an icon on the homepage reading "Purchase Products." One click leads to an e-commerce page where product can be ordered in any quantity and delivered within seven business days. Plain, Whole Wheat, Garlic Parsley, and Tomato Basil varieties sell for $3.69 per bag; High Fiber sells for $3.89 per bag. All orders above $75.00 qualify for free shipping and handling. Purchase options include Visa, MasterCard, American Express, Discover and PayPal. A web-only five pack including one bag of each variety is offered at $16.79 (a ten percent savings over individually-purchased bags). Every Amish Naturals product is CCOF and USDA certified organic, and Triangle K™ PARVE certified kosher.

Every strand of Amish Naturals pasta starts out as durum wheat and other premium ingredients from certified organic farms. At the company's Amish-tended, state of the art production facility in bucolic northern Ohio, these ingredients meld with others and ultra-purified well water to form paper-thin sheets, are then cut into individual strands and then delicately air dried to preserve flavor and texture.

About Amish Naturals

Amish Naturals' goal is to increase shareholder value through the sale and distribution of organic, Amish food products to the exploding market for organic and wholesome foods. Last year, the U.S. market for natural/organic foods was estimated to have totaled approximately $13.8 billion. Building on generations of traditions, the Company has created food that reflects the wholesomeness and purity of the Amish people and their culinary customs, including a variety of the finest homemade Amish Pasta™. For more information, please visit www.amishnaturals.com.

Business Risks and Forward Looking Statements

This press release contains forward-looking statements relating to, among other things, the expected launch of the Company's products, its revenue growth, or the continued revenue growth of the organic and wholesome foods segments. These statements are expressly made in reliance on the safe harbor provisions contained in Section 21E of the Securities Exchange Act of 1934. Sales and earnings trends are affected by many factors including, among others, our entry into an effective distribution agreement with one or more wholesale food brokers or large-scale retail outlets, the effectiveness of our promotion and merchandising strategies, the efficient operation of our production facility and supply chain, the changing dietary and culinary habits of consumers in our target markets, and our effective management of business risks.

In light of these risks, the forward-looking statements contained in this press release are not guarantees of future performance and in fact may not be realized. Our actual results could differ materially and adversely from those expressed in this press release. Further, the statements made by us represent our views only as of the date of this press release, and it should not be assumed that the statements made herein remain accurate as of any future date. We do not presently intend to update these statements prior to the filing of our next report with the Securities and Exchange Commission and undertake no duty to any person to effect any such update under any circumstances. Investors are also urged to review carefully the discussion under the caption "Risk Factors" in our Current Report on Form 8-K filed on October 31, 2006, with the Securities and Exchange Commission, which may be accessed through the EDGAR database maintained by the SEC at www.sec.gov.

Source: Business Wire

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