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DineWise Engages Monterey Bay Corporate Development

Posted on: Thursday, 22 March 2007, 09:00 CDT

DineWise, Inc. (OTCBB:DWIS), a leading direct marketer of delicious, chef-prepared meals and quality foods since 1959, today announced the engagement of Monterey Bay Corporate Development (MBCD), a leading financial advisory firm for small to mid-market food and natural product companies.

Led by a team of industry professionals who have specialized in providing advisory services to the food industry for more than 20 years, MBCD will assist DineWise's management team to develop a clearly articulated acquisition and review strategy; establish objectives, priorities and comprehensive plan of execution; and identify and pursue negotiations with appropriate acquisition targets within the U.S. Natural Foods, Supplements, Personal Care and Home Services industries. Targets will be selected based on defined criteria centered on leveraging and supporting DineWise's existing high-growth business platform and differentiated positioning in the alternative in-home dining market.

Charles Dyer, founder and Managing Partner of MBCD, noted, "We see tremendous promise in DineWise and have great confidence in its ability to gain significant market penetration and leadership through acquisitions, joint ventures and alliances with like-minded, growth-oriented food companies. Moreover, we are convinced that the Company's management team is properly suited to execute an aggressive acquisition and integration strategy designed to capitalize on DineWise's direct-to-consumer sales and marketing expertise, while strengthening and diversifying its product portfolio, promoting enterprise-wide cost and operating efficiencies and fostering profitable, long term growth."

"In December, we unveiled a detailed plan of action for leveraging our Company's 50-year legacy in the food industry to establish DineWise as an emerging leader in the exciting, high growth alternative in-home dining market," stated Paul Roman, Chairman and Chief Executive Officer of DineWise. "A critical element of that plan is growth-through-acquisition, providing for the vertical integration of synergistic products and companies that fit our business model and elegantly complement and support our overriding mission. We feel very fortunate to be partnering with MBCD to pursue this important growth strategy and look forward to working closely with them over the coming year."

About DineWise, Inc.

Headquartered in Farmingdale, New York, DineWise is one of the nation's leading direct marketers of the finest, chef-prepared meals delivered directly to the door and ready to serve in minutes. Since 1959, DineWise has been delivering nutritious, mouth-watering cuisine to hundreds of thousands of households across America. Each meal is prepared using only the finest, chef-quality ingredients and then flash frozen to ensure superior freshness and flavor. To learn more about DineWise's delectable menu of nutritious and convenient dining solutions and quality foods, visit DineWise.com.

Safe Harbor Statement

This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to risks and uncertainties that could cause actual results to vary materially from those projected in the forward-looking statements. The company may experience significant fluctuations in future operating results due to a number of economic, competitive, and other factors. These factors and others could cause operating results to vary significantly from those in prior periods, and those projected in forward-looking statements. Additional information with respect to these and other factors, which could materially affect the Company and its operations, are included in certain forms DineWise has filed with the Securities and Exchange Commission.


Source: Business Wire

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