GMA/FPA Statement Regarding New Kaiser Family Foundation Report on Television Food Advertising to Children in the United States
Posted on: Friday, 30 March 2007, 09:00 CDT
WASHINGTON, March 28 /PRNewswire/ -- The Grocery Manufacturers/Food Products Association (GMA/FPA), a trade group representing the food, beverage and consumer products industry, today issued the following statement from GMA/FPA Senior Vice President and Chief Government Affairs Officer Mary Sophos regarding the report released today by the Kaiser Family Foundation titled: Food for Thought: Television Food Advertising to Children in the United States.
"We welcome today's report and look forward to reviewing its findings to see how they can supplement the already enormous efforts under way by the food and beverage industry to help Americans live healthier lifestyles. However, given that the report was completed in 2005, it is only a snapshot that does not fully capture all of the industry efforts in this area since that time.
"Over the last five years alone, food companies have introduced over 10,000 new and reformulated products with more whole grains and fiber, reduced calories, reduced saturated fat, zero trans fat, lower sodium and sugar. During this same period, many food companies have also introduced 100-calorie package and similar forms of portion controlled offerings and are investing millions of dollars in initiatives that educate consumers on the importance of a healthy diet and increased physical activity.
"More recently, eleven of the leading food and beverage companies accounting for over two-thirds of all TV advertising to children under 12 have created a new Children's Food and Beverage Advertising Initiative under which they have committed to devote fifty percent of their advertisements to healthier foods or to messages that promote fitness and nutrition.
"GMA/FPA is also working with the Ad Council on its new campaign with the Department of Health and Human Resources and media groups to bring important messages to parents and kids about health, nutrition and physical activity. Moreover, the self-regulatory guidelines of the Children's Advertising Review Unit (CARU) were recently modernized, broadening their jurisdiction and strengthening CARU's guidance to all children's advertisers, including food and beverage companies."
The Grocery Manufacturers/Food Products Association (GMA/FPA) represents the world's leading food, beverage and consumer products companies. The association promotes sound public policy, champions initiatives that increase productivity and growth and helps to protect the safety and security of the food supply through scientific excellence. The GMA/FPA board of directors is comprised of fifty-two chief executive officers from the Association's member companies. The $2.1 trillion food, beverage and consumer packaged goods industry employs 14 million workers, and contributes over $1 trillion in added value to the nation's economy.
Grocery Manufacturers/Food Products Association
CONTACT: Brian Kennedy of Kaiser Foundation, +1-202-639-5994
Web site: http://www.gmabrands.com/
Source: PRNewswire
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