April 10, 2007
Clearly Canadian Announces New California Distributors
Clearly Canadian Beverage Corporation (OTCBB:CCBEF) (the "Company") is pleased to announce that it continues to expand its North American distribution network with the appointment of two new California distributors of Clearly Canadian products. Joining the fast growing list of current top quality distributors is Saccani Distributing of Sacramento, which covers a large territory in Northern California, and Valley Wide Beverage Company of Fresno, covering 6 counties in Southern California. These two large-scale distributors will greatly enhance Clearly Canadian's presence in this key state as they add Clearly Canadian to their current portfolios that include Jones Soda, Arizona Beverages, Glaceau Vitamin Water, Mike's Hard Lemonade, Coors and Gatorade.
Brent Lokash, President of Clearly Canadian stated, "No doubt California is an important state for us. Californians have embodied our credo of `better for you' products for decades, and these two new distributors will play a key role in helping us gain further recognition for our products. We are continuing to build a strong nation wide network of partners who share our belief that the snack and beverage consumer is looking for healthier alternatives."
About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages, including Clearly CanadianÃ® sparkling flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries, and organic and natural dried fruit and nut snack foods, including the Sundridge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. Since its inception, the Clearly Canadian brand has sold over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at www.clearly.ca.
Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes", "estimates", "potential", "predicts", "continue" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including but not limited to, the belief that the Company's listing of its new products in a national chain and/or with new distributors will generate increased exposure of its new products. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.