Juniper Content Corporation Enhances Sorpresa!'s Ad Sales Capabilities With Latest Executive Appointment
Posted on: Tuesday, 10 April 2007, 09:00 CDT
Juniper Content Corporation (OTCBB:JNPC) ("Juniper"), a media and entertainment company which owns and operates Firestone Communications Inc. ("Firestone") and the Sorpresa! Network, announced today that Ms. Jordana has joined Firestone as Vice President of Advertising Sales. Ms. Jordana will head up its ad sales effort with responsibility for increasing advertising sales for the Sorpresa! Network and digital community. She will be based in New York and report to Leonard Firestone, President of Firestone Communications.
Ms. Jordana comes to Sorpresa! with over 15 years experience driving advertising sales for numerous programs and publishers in the U.S. Hispanic and Latin American markets. Most recently, Ms. Jordana served as Vice President of Brand Development for MEGAZINES Publications and previously served as Group Publisher for American Media Inc. Earlier in her career, Ms. Jordana led the effort to increase Televisa's brand awareness for its television properties in Asia, Latin America and the U.S. starting in 1993. In 1999, Ms. Jordana moved over to the Televisa publishing company where she supervised and led advertising sales and marketing for over 40 publications.
"We are expanding our in-house sales capacity as Sorpresa! approaches the inflection point in its subscriber base where agencies and their clients will find us more attractive," commented Stuart B. Rekant, Juniper's Chairman and CEO and CEO of Firestone. "Yolanda's appointment to head this effort will greatly enhance our ability to reach national advertisers at a time when Hispanic advertising spending continues to make impressive gains over the general media marketplace."
About Juniper Content Corporation
Juniper Content Corporation is a media and entertainment company focused on branded content services in high growth markets across multiple distribution channels. On January 19, 2007, it merged with Firestone, owner and operator of Sorpresa!, the nation's first Hispanic children's television network and digital community. Sorpresa! is offered on Cablevision, Charter, Comcast, Cox, Time Warner, Verizon and The National Cable TV Cooperative. Sorpresa! is also available through third party mobile and broadband platforms, including Brightcove, Google Video, MSN Latino, AOL Video, Akimbo, Verizon Wireless, MobiTV and sorpresatv.com. Firestone also provides satellite uplink services for television network distribution, and production facilities and services for video program production.
Source: Business Wire
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