SAS Selects Datalex to Enable Direct Channel Distribution
Scandinavian Airlines (SAS) have launched their new online distribution platform which will drive distribution cost savings, competitive advantage and a more rewarding online experience for travellers.
Scandinavian Airlines (SAS) has deployed a new strategic distribution platform for online reservations; which was implemented by Datalex, a leading global provider of travel distribution software and solutions. Datalex will also provide a robust and secure hosting services environment for the SAS online reservations channels going forward.
The new solution was built in partnership with SAS upon the Datalex Travel Distribution Platform ™ (TDP) as a strategic, scaleable and extensible platform for the future of SAS distribution. The business goal was to achieve maximum distribution cost savings, competitive advantage and a more rewarding online experience for its customers online.
The TDP online reservations solution integrates with new and existing SAS business systems and TDP fares management permits SAS to efficiently manage the storing, pricing, retrieval and validation of its fares. This will enable SAS to offer advanced calendar shopping functions and to introduce new ‘fare family’ branding and pricing.
Rolled out to 32 online sites, the new solution overcomes constraints of the legacy distribution environment by providing all SAS companies, (SAS Braathens, SAS Sweden, SAS Denmark & SAS International) with control of their respective online consumer experience, adapting different sales promotions and campaigns and adapting the consumer experience to regional market needs, from one common platform.
“The Datalex solution gives SAS flexibility, choice and control and offers our customers a rewarding online experience,” said Eva-Karin Dahl, Vice President Sales & Distribution of SAS “The new solution will reduce distribution costs and help drive sales for SAS. Central to our selection of TDP was Datalex’s strong commitment to the solution, extensive travel domain expertise and return on investment achieved for other airlines.”
About Datalex
Datalex is a leading provider of travel distribution software and solutions that enable global travel industry suppliers and distributors deliver increased content and choice to their customers across multiple sales channels, while enabling record reductions in distribution costs. Its customers represent the travel industry elite and include major airlines, hotel and resort groups, and major travel distribution organizations.
Headquartered in Dublin, Ireland, the company maintains offices in Europe, Singapore, Australia and USA. Datalex is a publicly held company traded on the Irish Stock Exchange (symbol: DLE, and also OTC: DLEXY). For more information, please visit the company’s Web site at www.datalex.com.
About SAS
SAS Scandinavian Airlines System was founded in 1946 with the first intercontinental flight to New York. At the end of 2004 operations were organized in three airlines, one each in Denmark, Norway and Sweden. Intercontinental flights were organized in the business unit Scandinavian Airlines International. SAS Scandinavian Airlines is a founding member of Star Alliance and also cooperates with several other partners.
All told, SAS Scandinavian Airlines has 180 aircraft and serves 125 destinations. The total number of passengers 2006 was approximately 25.1 million within Scandinavia, to/from Europe, North America, and Asia. The business area is the SAS Group’s largest, accounting for 54% of the Group’s gross revenue (revenue in 2006 before Group eliminations). Please visit www.flysas.com for more information.