UK Supermarkets Deny Alcohol Pricing is Irresponsible

The UK’s four largest grocery retailers Tesco, Asda Group, J Sainsbury and Morrisons have dismissed claims that their pricing and promotions of alcohol is irresponsible and encourages binge drinking.

The four retailers met with the All Party Parliamentary Beer Group, headed by John Grogan MP, who raised questions about the pricing of alcohol. Mr Grogan has called for an Early Day Motion, which would end promotions in supermarkets that sell alcohol for low prices.

Claims that the retailers are responsible for binge drinking and a fall in pub and bar trade were rebuffed by representatives of all four supermarkets, which claim that the majority of alcohol bought in supermarkets is part of the weekly shop.