Enjoy Favorite Restaurant-Style Salads Without the Hassle

DOWNERS GROVE, Ill., April 24 /PRNewswire/ — Sara Lee Food & Beverage introduces a new line of products from Hillshire Farm called Entree Salads. Hillshire Farm Entree Salads provide all the great tasting ingredients needed to make a quality restaurant-style entree salad without the hassle of time- consuming preparation. By just adding lettuce, consumers are able to prepare a tasty, fresh entree salad in the comfort of their own home.

Hillshire Farm Entree Salads are the first of their kind on the market and will be available in four different varieties including: Chicken Caesar, Turkey & Ham Chef, Chicken & Bacon Club, and Turkey & Cranberries with Ham Julienne. Hillshire Farm Entree Salads offer a longer shelf life than “ready made” salads because they include every ingredient, except lettuce. Unlike other salad kits currently available, these new, easy-to-make salads include pre-prepped, individually-packaged ingredients that are stored in a re-closable plastic container, providing ease, convenience and a longer-shelf life in the refrigerator. Consumers simply need to add their favorite lettuce to the Entree Salads kit when they are ready to enjoy a fresh, restaurant-style entree salad. The lettuce is added at time of consumption to avoid any wilting or browning that is all too common with pre-packaged salads. Hillshire Farm Entree Salads are the perfect way to enjoy a tasty salad in minutes.

“Hillshire Farm is dedicated to providing our consumers with new food innovations that make life easier, without compromising on the high quality and taste that they require,” said Linda DiGati, brand manager, Hillshire Farm. “We know that the new Hillshire Farm Entree Salads will provide consumers with quality and satisfying meals that are ready at any time with minimal effort needed.”

The entree salad category has been booming for restaurants around the country. With over 2 billion entree salads served in restaurants in the past year (Source: CREST March 2006), entree salads are the fourth most frequently ordered meal. With the first of its kind Entree Salads, Hillshire Farm offers consumers delicious, restaurant-quality entree salads right at home.

Hillshire Farm Entree Salads are available nationwide in the refrigerated lunchmeat section of the grocery store and will retail for around $2.99.

Hillshire Farm has always been on the cutting edge of innovation and continues to be at the forefront by offering consumers a high level of quality and convenience of at-home entree salads. In 2002, Hillshire Farm developed the first truly deli-cut ultra thin style pre-packaged meat in revolutionary re-sealable packaging for even further convenience for consumers, while ensuring that food stays fresher, longer.

About Hillshire Farm

Hillshire Farm has been providing quality meat products since 1934. Our products are versatile, easy to use and are available in convenient stay-fresh packaging in a variety of cuts, sizes and flavors. Hillshire Farm’s portfolio of quality meats include: Hillshire Farm Deli Select, sausage products (Hillshire Farm Sausages, Hillshire Farm Summer Sausages, and Hillshire Farm Lit’l Smokies) and Hillshire Farm Hams. Visit http://www.hillshirefarm.com/ for additional information.

About Sara Lee Food & Beverage

Sara Lee Food & Beverage is the North American retail food division of Sara Lee Corporation . Based in Downers Grove, Ill., Sara Lee Food & Beverage develops and markets many of the world’s favorite high-quality baked goods, packaged meats and coffee. Leading brands and products include Sara Lee fresh breads, frozen desserts and deli meats, Hillshire Farm lunch meats and sausages, Jimmy Dean sausage and breakfast foods, Ball Park franks and the Senseo single-serve premium coffee system.

Hillshire Farm

CONTACT: Amy Podurgiel of Manning Selvage & Lee, +1-212-468-4028, forHillshire Farm, or Sara Matheu of Sara Lee Food & Beverage, +1-630-598-8722

Web site: http://www.hillshirefarm.com/