”How Britain Shops 2007: Food & Grocery” Provides a Detailed Overview of the Shopping Habits of Consumers

Research and Markets (http://www.researchandmarkets.com/reports/c55294) has announced the addition of “How Britain Shops 2007: Food & Grocery” to their offering.

“How Britain Shops 2007: Food & Grocery” provides a detailed overview of the shopping habits of consumers. It examines, who shops for food & grocery, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.

Scope

This report is a thorough analysis of the way customers shop in the food & grocery sector, complete with profiles of leading retailers. Each report provides visitor and main user shares, conversion rates, loyalty rates with reasons and key competitors. Data is segmented regionally and by demographic and socio-economic group. Five year historic data is provided so trends can be analysed further.

Highlights

The Big Four continue to assert their dominance in the food & grocery market. Collectively these retailers now account for 82.1% of main users. This has been fuelled by the relentless rise of Tesco, and much improved trading from Sainsbury, Asda and Morrison. As healthy and ethical food continues to rise up the consumer agenda, range has become a more important driver of loyalty, while price has fallen. Across the adult population, 79.0% regularly shop for food & groceries. While it is a fractional decline of 0.2 percentage points on the previous year, the high level of participation is reflective of consumer needs and the widespread availability of food & grocery products.

Reasons to Purchase

How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers. Use this report to understand what drives the loyalty of your customers and find out where they also shop. Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.

Companies Mentioned:

-Waitrose

-Tesco

-Somerfield

-Sainsbury

-Morrison

-Marks & Spencer

-Lidl

-Iceland

-Co-Op

-Asda

-Aldi

For more information, visit http://www.researchandmarkets.com/reports/c55294