The Value of the European and US Alcoholic Drinks Market Combined is Expected to Reach $745.1bn By 2010
Research and Markets (http://www.researchandmarkets.com/reports/c55335) has announced the addition of “Growth Strategies in Alcoholic Drinks: Emerging Trends in Beer, Wine and Spirits” to their offering.
The global alcoholic drinks market is undergoing fundamental changes that are redefining the way manufacturers develop, produce and market their products. Consumers are choosing to trade up to better quality products, whilst moderating consumption. At the same time, changes in demographics are creating new opportunities for alcoholic drinks manufacturers.
Growth Strategies in Alcoholic Drinks: Emerging trends in beer, wine and spirits is a new management report analyzing all product development and product introductions in the global alcoholic drinks market between 2004 and 2006. It examines the emerging trends and sets these against changing market conditions to identify those that will become mainstream in the future. Create more effective new product development strategies and increase returns on investment with this new report.
“Europe had the largest share of new alcoholic drink product introductions in 2006. This was driven by the wine category which amassed a share of 58% of all new product introductions in Europe. The wine category has been driven forward by opportunities in emerging European markets and by the trend towards healthier alcoholic products…”
Some key findings from this report…
The value of the European and US alcoholic drinks market combined is expected to reach $745.1bn by 2010. The highest rate of value growth is projected to come from Sweden at 13.3% between 2006 and 2010.
Premiumization is the major trend defining the alcoholic drinks market. Value and volume sales projections to 2010 show that this trend is set to continue in both mature and emerging markets.
The Asia-Pacific and Eastern European markets will provide the greatest growth potential over the next 5 years. In particular 55.1% of industry executives rated Asia-Pacific highly.
Wine product launches represent 46.1% of all alcoholic drinks launches, growing from 32.2% in 2004. This share has been driven by increases in launches in the UK and Russian markets. The most new product launches were within red wine.
Private label sales of alcoholic drinks are projected to rise by 28% in Europe and the US over the next 5 years. However, industry executives expect premium branded products to see better sales growth.
“Productscan revealed that the organic product tag was one of the few to increase in use on alcoholic drinks, increasing from 2.1% in 2004 to 4.0% in 2006. This shows the continued strength of this trend. For product marketers, the organic trend will be increasingly important moving forward, particularly within the European market and will therefore represent increased opportunity within the future…”
This new report will enable you to…
Identify and target new and emerging growth opportunities using this report’s alcoholic drinks market value and volume forecasts to 2010 by category and country.
Understand the key market drivers in the alcoholic drinks market across population changes, advertising regulations, portfolio proliferation and private label.
Improve the effectiveness of your NPD strategies with this report’s analysis of innovation by category, region and product tag using Productscan data from 8,000 alcoholic drinks product launches between 2003 and 2006.
Benchmark leading executives’ opinions on the future of alcoholics drinks using this report’s analysis of our proprietary global survey detailing the key issues affecting the future of NPD and innovation in the alcoholic drinks market.
“Asahi Honnama Aqua Blue is an example of a beer product formulated to appeal to a more health conscious consumer. Launched in January 2006 it is claimed to be made with barley extract and water from deep below the surface of the sea. It also contains DNA and seaweed extract that is rich in minerals. Carbohydrate has been cut by 50%, enabling Asahi Breweries to position this as a healthier alternative…”
Key issues examined in this report…
Health. Industry executives consider ‘increased health consciousness’ to be the greatest threat to alcoholic drinks over the next 5 years. Consumers are choosing to moderate their drinking, impacting volume sales projections to 2010.
Advertising. Restrictions on advertising are deemed by industry experts to be the second greatest threat to the industry between now and 2010. Advertising has come under particular scrutiny because of the growing binge-drinking culture of the under 25 age segment.
Mature and emerging markets. The US beer market will show minimal growth in value and volume to 2010. Key industry players heavily dependant on this market will struggle for growth. Diversification into new emerging markets is becoming a key trend.
Premiumization. Many consumers now want to enjoy better quality, more indulgent products whilst moderating drinking to avoid health issues.
“Industry executives were asked to rate the importance certain alcoholic drinks packaging features will have in NPD over the next five years. 62.9% rated rarity and exclusivity as significantly or the most important. In an increasingly competitive premium marketplace the need to convey the premium positioning through packaging will gain importance…”
Your questions answered…
Which alcoholic drinks categories and regions offer the greatest sales growth potential to 2010?
What are the key drivers of innovation in alcoholic drinks?
How can manufacturers communicate products to under 25 year olds whilst working within advertising regulations?
Healthy alcoholic formulations are appearing on the market, but when will they become mainstream?
What are the emerging trends in innovation and NPD and which product categories are growing fastest?
How is the growing trend of premiumization impacting product development and new product launches?
What are the key threats to the alcoholic drinks industry over the next five years?
“For manufacturers, vodka will constitute the single largest opportunity in the spirits market. Targeting the younger age group with ready-to-drink vodka cocktails will be the most mainstream opportunity. Opportunity also lies at the premium end of the market where connoisseurs are increasingly willing to pay premium prices for purity of product. Emphasizing purity is increasingly fundamental to the premium market. Vodka 14 exemplifies how the pure positioning is being sold to consumers…”
For more information visit http://www.researchandmarkets.com/reports/c55335
Source: Business Insights