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In The UK Food Manufacturers And Retailers Have Continued To Invest In Premiumisation In Order To Increase The Value Of Their Sales States The 2006 Report Premium Foods In The United Kingdom

Posted on: Tuesday, 8 May 2007, 06:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c56116) has announced the addition of Premium Foods in the United Kingdom 2006 to their offering.

This report analyses the development of premium products within the food market.

The market for premium foods has been one of the fastest growing sectors of the food market as predicted by the last report on premium foods in October 1999.

Manufacturers and retailers have continued to invest in premiumisation in order to increase the value of their sales in an overall market characterised by only slowly growing market volume.

In principle, premiumisation can be applied to all food categories. However, the success already achieved means that the real opportunities for further premiumisation are becoming more limited and require a more sophisticated approach on the part of suppliers.

While the report includes analysis across a wide range of mainstream food sectors, the author has focussed this report on five categories to identify the strategies that are currently successful;

-- Soup

-- Sausage

-- Yoghurt

-- Ice cream

-- Chocolate

Content Outline:

Issues in the Market

Definition

Abbreviations

Market in Brief

Brits see food as 'human fuel'

Breaking down the ingrained attitudes -- the rise of the 'foodie'

Trading up

New product claims highlighting the product story

The future looks rosy

Internal Market Environment

A loveless marriage

Appreciation of good food

Broader Market Environment

Consumer expenditure

Competitive Context

Strengths and Weaknesses

Market Profiles

Three routes to a premium

Company and Products

Premium specialists

Chocolate confectionery

Soups

Ice Cream

Yogurt

Sausages

Broadly based companies

Chocolate Confectionery

Soup

Take-home ice cream

Yogurts

Sausages

Some Key Topics inside Report:

Brand Communication and Promotion

Channels to Market

Multiple retailers

The Consumer -- Usage and Frequency Analysis

Food categories & premiumisation

'Foodie' buyers vs 'Fuel' buyers

Price premiums

The Consumer -- Who, Why, What

Attitudes towards premium foods

Provenance and production values score highest

Women are the key target group

45-64s key consumer group...

...but not the over-65s

Pester power

Marks & Spencer and Waitrose are key shoppers

Not just product but point of sale

But pull is not so strong at the supermarket

Indulgence and entertaining also important

Women will pay for supermarket top tier

Health -- less is more

What does not carry premium

Appendix

Companies Mentioned:

-- Sainsbury's

-- Tesco

-- Asda

-- Morrisons

-- Waitrose

-- Marks & Spencer

-- Booths

For more information visit http://www.researchandmarkets.com/reports/c56116.

Source: Business Wire

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