May 8, 2007

Vita Foods Joins Cadbury to Launch Soda-Flavored Sauces

Vita Food Products and Cadbury Schweppes Americas Beverages have come together to launch a new line of savory soda-flavored sauces and marinades.

The licensing partnership between Cadbury Schweppes Americas Beverages (CSAB) nd Vita Food will produce flavored barbeque sauce and meat marinades that feature the Dr Pepper, 7UP and A&W Root Beer sodas.

"Through the years, soda-flavored barbeque sauces have become a great American tradition in culinary creativity. We've talked to consumers at length regarding the kinds of foods and flavors they enjoy, and as a result, created this line of barbeque sauce and marinade products infused with some of America's favorite soda brands, Dr Pepper, 7UP and A&W Root Beer," said Megan May, associate licensing manager at CSAB. "With such exciting flavor combinations, we are confident that consumers will enjoy these soda-inspired creations."

Vita Foods said that the sauces will be sold via grocery, gourmet and convenience stores, as well as in casual dining restaurant chains, this summer.