2006 Report Considers and Appraises the Various Attempts at Influencing Children's Eating and Drinking Habits in the United Kingdom
Posted on: Tuesday, 8 May 2007, 15:00 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c56208) has announced the addition of Children's Attitudes Towards Food and Drink in the United Kingdom to their offering.
This report examines children's attitudes towards food and drink products. This includes a review of current behaviour; such as snacking, in home and in school consumption, as well as influencing factors shaping the development of attitudes; such as the parental role, Government initiatives and Manufacturer activities. The market has been exposed to intense criticism from the media and lobby groups, consequently the market has developed towards more ethical practises designed to encourage (or enforce) healthier eating amongst children. The main theme of this report is to consider and appraise the various attempts at influencing children's eating and drinking habits.
The author last reported on the UK market for Children's Eating Habits in February 2005. Since then, the market has been high jacked by concern for increased levels of childhood obesity and the efficacy of the food and drink consumed by children. New product development has focussed on the removal of artificial ingredients and minimising fat, sugar and salt levels in processed foods. New regulations have been developed to control the exposure of foods and drinks to children, including restrictions on advertising and guidelines on products in schools.
Content Outline:
Issues in the Market
Definitions
Abbreviations
Market in Brief
Hijacked by obesity
Who's talking now?
Rebellious teens (and younger kids too)
A disconnect between government and consumers?
A new generation
Internal Market Environment
The children's food bill
School food trust guidelines
Advertising code of conduct
Broader Market Environment
Strengths and Weaknesses in the Market
Companies and Products
Brand Communication and Promotion
Self-regulation and more interference?
Appeasing parents
Lifestyle campaigns work for some
Channels to Market
Limits for impulse
Multiple grocer and home stocks
Consumer -- Purchase and Consumption
Parental purchase
Consumer -- Attitudes
Parental guidance on diets
Inheriting the yo-yo
The dysfunctional relationship
Setting a place for family meals
Addressing fussy eating
The Future
Every little helps
School rules
Consulting with the family
Appendix
Consumer research
ACORN
Advertising data
Broader market environment
The Consumer -- Purchase and Consumption
The Consumer -- Attitudes
The Consumer -- Further Analysis
Companies Mentioned:
--Fresh Trading
--HJ Heinz Company
--Nestlé
--PepsiCo
For more information visit http://www.researchandmarkets.com/reports/c56208.
Source: Business Wire
Related Articles
- Reportlinker Adds the Global Economic Crisis: The Impact on Consumer Attitudes & Behaviors in Russia
- The Global Market Review of Indulgence Foods Report Focuses on Trends, Drivers, Innovation and Marketing Within These Sectors, With Forecasts to 2013
- Analyse Chinese Consumer Attitudes Toward DTV
- A Desire to Trust Schools: But Parents Worry About Score and Finance Allegations
- Pa. Schools Weigh Parental Fast-Food Ban
- Plan Calls for New County School: Utica Parents Want Facility
- Children with asthma often miss school
- Junk Food in Schools to Go
- Children's Experiences of Food Insecurity Can Assist in Understanding Its Effect on Their Well-Being1
- Zimbabweans Urged to Consume Diversified Food to Fight Nutritious Problem
 |
 |
User Comments (0)
RSS Feeds