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Last updated on May 26, 2012 at 17:19 EDT

Wild Oats Marketplace Approves Distribution for Select Blue Horizon Products

May 9, 2007
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Underscoring a milestone in pioneering sustainable seafood products for retailers and consumers, Blue Horizon Organic Seafood Co. received distribution approval from prominent natural foods retailer Wild Oats for its Blue Horizon Organic brand Shrimp Skillet Meals, featuring sustainable seafood and top quality organic ingredients. The lines will be found in the retailer’s freezers as early as June with national distribution approved across the chain including Wild Oats, Henry’s, and Sun Harvest banners.

“We’re delighted as a brand for this opportunity and to be a part of this leading retailer’s offering,” Tim Redmond said, president of Blue Horizon Organic Seafood Co., Inc. “We’re also optimistic that this will be the first of many of our sustainable seafood products to appear at Wild Oats.”

Blue Horizon Organic brand Shrimp Skillets each include Naturland certified organically grown shrimp. They are prepared meals for two, ready to eat in 10 minutes — just heat in a 12-inch skillet on the stovetop. The four convenient shrimp skillet meal varieties include creamy Organic Penne Alfredo, Organic Asparagus and Penne in a rich organic tomato vodka sauce, Organic Scampi Linguine in a light organic garlic sauce and Organic Spinach and Rotini in an organic garlic lemon herb sauce.

Blue Horizon’s founders, John Battendieri and Tim Redmond, are best known for building natural and organic food brands such as Santa Cruz Organics and Eden, originator of Edensoy Soymilk. All of Blue Horizon’s seafood products are sourced in strict compliance with conservation policies. Blue Horizon is improving the health of the world’s fisheries and the marine environment, and is working in support of conservation efforts of the Monterey Bay Aquarium, the Marine Stewardship Council and the development of US standards for domestic certified organic aquaculture.

This week on the PBS Nightly Business Report, Blue Horizon Organic Seafood Co. was included in a segment covering organic trends during its participation in the May 6 to 8 “All Things Organic” trade show in Chicago, Ill.

Blue Horizon was founded in 2005 to build a branded, consumer-driven seafood business to supply sustainable, wild-caught and organic seafood products to North America, while simultaneously helping protect the health and supply of aquatic ecosystems. Learn more at http://www.bluehorizonseafood.com.