MaggieMoo’s to Offer Healthy Fruit Smoothies

Ice cream company and retailer MaggieMoo’s International, which is owned by NexCen Brands, has launched a new line of low-fat, lactose free, fresh ice cream and fruit smoothies – Zoomers – in a bid to attract the growing number of consumers selecting healthier food options.

The new product, which is available in six flavors, is made with fresh fruit and contains vitamins, antioxidants and fiber.

“Consumers are demanding a great tasting low-fat option. We created our first low-fat offering with the new line of Zoomers Fresh Smoothies to meet these needs and to provide the perfect centerpiece of a wholesome lunch or mid-day snack,” said Debbie Benedek, senior vice president of brand marketing for MaggieMoo’s International.

The new products will be available across the US from May 23, 2007. The new Zoomers line-up is offered in four flavors: strawberry banana, creamy mango, mocha coffee and caramel coffee. It also includes two Super Zoomers flavors: raspberry pomegranate and triple berry pomegranate.

Columbia, Maryland-based MaggieMoo’s is owned by brand acquisition and management company NexCen Brands. MaggieMoo’s currently operates more than 190 Treateries across the US.