Honey Has Been Heralded As the Star Sector in Sweet Spreads in the United Kingdom Today

Research and Markets (http://www.researchandmarkets.com/reports/c57324) has announced the addition of Sweet Spreads in the United Kingdom 2007 to their offering.

The sweet spreads market has an opportunity to develop new usage occasions and attract new users through a fresh approach to health, based on adding good ingredients ‘food plus’. Lessons can be applied from the success of the fruit and herbal tea sector, which has successfully addressed many of the same issues in the tea market to that of the sweet spreads market.

Honey has been heralded as the star sector in sweet spreads, offering health benefits, and usage versatility with some products commanding a price premium. However, consumer penetration is relatively low and falling, at around one in three adults.

Content Outline:

Issues in the Market

Key themes of the report

Definition

Legislation — Product

Legislation — Packaging

Figure 1: EU and UK regulation on weights applicable to the UK sweet spreads market

Abbreviations

Market in Brief

Bread and breakfast

Forecasting a struggle ahead

‘Food minus’ health

‘Food plus’ health

Indulgence fuels new occasions

Deflation and category management

Internal Market Environment

Key Points

Associated products — developing new usage occasions

The breakfast occasion diminishing

Health trends work against the market

Healthy halo for honey

Squeezing nature’s harvest

Broader Market Environment

Key Points

Diabetes risk increases

Here today gone tomorrow

Affluence fuels trade-up

Heightened interest in food

Strengths and Weaknesses

Strengths

Weaknesses

Competitive Context

Key Points

Associated products demand evolution

Think laterally for lessons

Market Value and Forecast

Key Points

Brand Communication and Promotion

Retail opportunities

Health and lifestyle

Broader market environment

Competitive context

Market value and forecast

Factors incorporated in the forecast

Companies Mentioned:

– Andros France

– F Duerr & Sons Ltd

– Ferrero

– Kallo Foods Limited

– Rowse Honey

– Streamline Foods Limited

– Tate & Lyle

– Wilkin and Sons Limited

For more information visit http://www.researchandmarkets.com/reports/c57324