Honey Has Been Heralded As the Star Sector in Sweet Spreads in the United Kingdom Today
Posted on: Friday, 18 May 2007, 09:00 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c57324) has announced the addition of Sweet Spreads in the United Kingdom 2007 to their offering.
The sweet spreads market has an opportunity to develop new usage occasions and attract new users through a fresh approach to health, based on adding good ingredients 'food plus'. Lessons can be applied from the success of the fruit and herbal tea sector, which has successfully addressed many of the same issues in the tea market to that of the sweet spreads market.
Honey has been heralded as the star sector in sweet spreads, offering health benefits, and usage versatility with some products commanding a price premium. However, consumer penetration is relatively low and falling, at around one in three adults.
Content Outline:
Issues in the Market
Key themes of the report
Definition
Legislation -- Product
Legislation -- Packaging
Figure 1: EU and UK regulation on weights applicable to the UK sweet spreads market
Abbreviations
Market in Brief
Bread and breakfast
Forecasting a struggle ahead
'Food minus' health
'Food plus' health
Indulgence fuels new occasions
Deflation and category management
Internal Market Environment
Key Points
Associated products -- developing new usage occasions
The breakfast occasion diminishing
Health trends work against the market
Healthy halo for honey
Squeezing nature's harvest
Broader Market Environment
Key Points
Diabetes risk increases
Here today gone tomorrow
Affluence fuels trade-up
Heightened interest in food
Strengths and Weaknesses
Strengths
Weaknesses
Competitive Context
Key Points
Associated products demand evolution
Think laterally for lessons
Market Value and Forecast
Key Points
Brand Communication and Promotion
Retail opportunities
Health and lifestyle
Broader market environment
Competitive context
Market value and forecast
Factors incorporated in the forecast
Companies Mentioned:
- Andros France
- F Duerr & Sons Ltd
- Ferrero
- Kallo Foods Limited
- Rowse Honey
- Streamline Foods Limited
- Tate & Lyle
- Wilkin and Sons Limited
For more information visit http://www.researchandmarkets.com/reports/c57324
Source: Business Wire
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