• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Analyze Consumer Attitudes Towards Product Quality, Price, Premium Offerings, and Packaging in the American Private Label Foods Market

Posted on: Friday, 18 May 2007, 15:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c57284) has announced the addition of Private Label Foods in the United States 2007 to their offering.

This report offers the perspective and market analysis necessary to understand evolving consumer, product, and sales trends in private label foods, helping industry participants plan for the future.

By choosing the three largest private label segments (dairy, bread and cereal, and sweets), as well as three of the fastest-growing categories (refrigerated entrées, salty snacks, and pizza), this report covers both staple and fast-growing niche products. With respect to each segment, the report analyzes consumer behavior in depth, using a variety of metrics such as:

-percentage of households buying (penetration)

-volume per buyer

-purchase occasions per buyer

-percentage of households repeating purchases

To this analysis, we add insights culled from its proprietary consumer research, such as:

-which consumers prefer private label regardless of their ability to purchase branded labels

-the degree to which consumers know that a private label brand is actually private label

-consumer attitudes toward product quality, price, premium offerings, and packaging

This, in turn, provides context for thorough sales analysis of the market and its segments, as well as the influence of product introductions and price discounts. Lastly, the report includes comprehensive retail channel analysis, which provides valuable insight on private label channel shifting at the micro and macro level.

Definition

Private label foods include merchandise sold under a retail store's own label. That label can be the store's name or a name created exclusively by that store. In some cases, a store may belong to a wholesale buying group that owns labels that are available to the members of the group.

The following six private label food segments are included in this report:

-Dairy/eggs (yogurt, cheese, butter, fresh eggs)

-Bread/cereal

-Sweets (pies, cakes, ice cream and sherbet)

-Refrigerated entrées and frozen seafood

-Pizza (frozen and refrigerated)

-Salty snacks

Many of these segments are among the top selling private label food categories by sales volume, according to the Private Label Manufacturers Association. However, we have also chosen to include lower-selling categories that exhibit unique characteristics and growth opportunities, such as yogurt, pizza, salty snacks, and refrigerated entrées.

Thus, the market size and forecast represented in this report do not include all private label sales, but rather are representative of the market segments we have chosen to cover.

This report contains US IRI InfoScan data.

Topics Covered Include:

Scope and Themes

Market Size and Trends

Market Segmentation

The Consumer--Summary

The Consumer--Usage by Category

Appendix: New Product Briefs

Companies Mentioned

- Kroger

- Safeway

- Albertson's

For more information visit http://www.researchandmarkets.com/reports/c57284.

Source: Business Wire

More News in this Category