June 5, 2007

Learn About the Italian Foods Market in the US – Pasta, Pasta Sauce, Pizza and Cheese

Reportlinker.com announces that a new market research report related to the American food industry is now available to its catalogue.

Italian Foods in the U.S.


The Italian food market is still in recovery from the effects of low carb, but consumers are returning to their pastas and pizza, especially to products that offer the promise of good carbs. Sales for Italian food reached $11.9 billion in 2006, growing 3% over the 2005 level of $11.5 billion. However, sales in certain channels are flat, such as the classic supermarket retail format.

This report, Italian Food in the U.S., takes an in-depth look at these major trends that will continue to spur this market to nearly $14 billion by 2011, on the strength of functional and fortified foods; convenience products for smaller households and busy households; and premium and authentic products and ingredients.

This new report provides details on the U.S. Italian foods market, which is defined as including pasta, sauce, pizza and pizza products, and cheese, with breakdowns by category, segment, and product. You will find profiles of the top producers and marketers, comprehensive market share data on leading brands and products as well as advertising and marketing dynamics. In addition, the consumer is profiled to give a detailed demographic picture of usage preferences. Finally, an in-depth analysis of current trends and future prospects for growth is presented with projections through 2011.

The report looks at four segments of the Italian food products market (pasta, sauce, pizza, and cheese), examining trends for growth and projecting sales of products through 2011. It analyzes consumer demographics and their current and projected impact on sales of Italian foods. It provides up-to-date competitive profiles of marketers of Italian food products and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the industry.

What You'll Get in this Report

Italian Food in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Italian Food in the U.S. offers.

The report addresses the following segments:

The Market (including market size and composition, and projected market growth)

The Marketers (including discussions of specific marketer brand and market shares, as well as Competitor Profiles)

Marketing Dynamics (breakdown of spending on advertising and marketing trends)

The Consumer (who's buying what, and where)

The Products

Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company is already competing in the Italian food products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2011. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for pizza, pasta, pasta sauce, and cheese and related products.

This report will help:

Marketing Managers identify market opportunities and develop targeted promotion plans.

Research and development professionals stay on top of competitor initiatives and explore demand for Italian food products.

Advertising agencies working with clients in the food industries understand the product buyer to develop messages and images that compel consumers to purchase Italian food products.

Business development executives understand the dynamics of the market and identify possible partnerships.

Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Table of content

Chapter 1 Executive Summary

* Report Scope

* Methodology

* Product Categories and Segments

* Market Size and Growth

* Trends and Factors to Growth

* Selected Marketing Initiatives

* New Product Introductions

Chapter 2 The Overall Italian Food Market

* Report Scope

* Methodology

* Product Categories and Segments

* Market Size and Growth

* U.S. Market for Italian Food Nears $12 billion

* Slow Growth for IRI-Tracked Mass-Market Channels

* Italian Foods Sales Strong at Wal-Mart & Alternative Retailers

Chapter 3 Trends and Factors to Growth

* Italian Transcends Cuisine, Product & Meal Time Categories

* Italian Food Is American Food

* The Battle Begins

* The Convenience Standard

* Behind the Prepared Meal Boom

* Health and Wellness Integral to Innovation

* Health Consciousness, Higher Consumer Awareness

* Marketers Go on a Diet, Clean Up Their Labels

* Gourmet Adds Flavor

* No Flavor, No Sale

* Mass Goes Gourmet

* From Artisan to Mainstream

* A Closer Look at Authenticity

* Mediterranean Diet Influence

* Mapping a Food Trend

* Opportunities in Organic

* Italian Organic Precedence in Europe

* Organic Is Here to Stay

* What Is Organic?

* Organic Consumers

* Italian Food Marketers Expand into Organics

* Smaller Families, On-the-Go Families

* Eating In Still Rules, But Dining Out Is Gaining

* Foodservice, Self-Prep Particularly Threatening

* The Supermarket Challenge?

* Supermarkets Getting Fresh

* Private Label A Hit with Consumers

* Healthy and Convenient Frozen Food Italian Meal Solutions

* Families Might Embrace a Better Frozen Dinner

* Consumer Preference

* Convenience + Health = $

* Meals for More Than One

Chapter 4 Pizza and Pizza Products

* Pizza Sales Stagnating

* Refrigerated Pizzas Lose Luster

* Smaller Pizzas, Higher Prices

Chapter 5 Pasta Sauce

* As With Pasta, Pasta Sauce in Slow Recovery

* Price Increases offset Volume Losses

* Top Pasta Sauce Marketers

* Top Pasta Sauce Brands

Chapter 6 Pasta

* Sales Slowly Inching Up to Pre Low-Carb Era

* Refrigerated Pasta is Cooking

* Dollar Gains Result from Increased Volume, Too

* Pasta Category Composition

* Top Pasta Marketers

* Top Pasta Brands

Chapter 7 Italian Cheese

* Italian Cheese Category Size and Growth

* Modest Overall Growth in 2006

* Demand for Natural Cheese Allowed for 2006 Price Increases

* Italian Cheese Category Composition

* Top Italian Cheese Marketers

* Top Italian Cheese Brands

Chapter 8 Competitive Profiles

* Overview

* Kraft Foods Inc.

* The Schwan Food Company

* Unilever USA

* ConAgra Foods, Inc.

* Campbell Soup Co.

* Hain Celestial Group

* New World Pasta Company (Ebro Puleva S.A.)

* Nestl© USA

* General Mills, Inc.

* Barilla America

* American Italian Pasta Company

* LiDestri Foods

* H. J. Heinz Co.

* Lactalis USA

* Pinnacle Foods Group

* Del Monte Foods

* Newman's Own Inc.

* Saputo Cheese USA

* Amy's Kitchen

Chapter 9 Marketing Dynamics

* 2005 Advertising Spends of Major Marketers

* Unilever, Kraft and Barilla Top Spenders

* Selected Marketing and Advertising Initiatives

* New Product Introductions

* Selected New Product Introductions, 2006

Chapter 10 The Consumer

* Overview

* Dry Packaged Pasta

* Spaghetti/Pasta Sauce

* Frozen Pizza

* Pizza Sauce

* Pizza Crust

* Italian Cheese

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