Understand and Examine Strategic Management in Aviation
Posted on: Tuesday, 19 June 2007, 06:00 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c60113) has announced the addition of "Strategic Management in Aviation" to their offering.
This valuable volume reprints the most important and influential journal articles and papers on aviation management with an extensive introduction by the editor. The volume is designed to improve access to the journal literature for libraries expanding their collections and provide scholars with a convenient and authoritative reference source.
Tom Lawton selects the best of the management literature in this area from the top journals as well as including harder-to-find articles in the wider strategic management literature. The volume will be essential reading for all scholars and students interested in aviation management issues as well as those working in the industry who want a snapshot of current thinking in the field.
Review
'In a period of unprecedented turmoil in the airline industry - deregulation, privatisation, terrorism threats and sky rocketing fuel prices -- successful implementation of a winning strategy has never been more critical. Thomas Lawton's collation of research papers creates a unique insight into the strategies deployed over the past 10 years by the phenomenally successful Low Cost Carriers and by the full service airlines fighting for survival - an indispensable reference of applied aviation strategy for professionals, regulators, advisors and students.' Ray Webster, President easyJet Airlines plc.
Topics Covered:
-Conception
-Creation: The case of Morris Air
-Context-Non-Market
-Context: Market
-Content
-Choices
-Control
Companies Mentioned:
-easyJet
-Morris Air
For more information, visit http://www.researchandmarkets.com/reports/c60113.
Source: Business Wire
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