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Krispy Kreme Introduces NEW Multigrain Doughnut!

Posted on: Wednesday, 27 June 2007, 06:01 CDT

WINSTON-SALEM, N.C., June 27 /PRNewswire-FirstCall/ -- Krispy Kreme Doughnuts, Inc. announces the introduction of its new Multigrain cake doughnut made with seven grains and topped with an oatmeal crisp crunch. For a limited time, customers can enjoy this delicious treat made with molasses, brown sugar and pecan flavors.

"Krispy Kreme is excited to offer the Multigrain doughnut made with seven grains as another great menu choice for our customers," said Stan Parker, Senior Vice President of Marketing for Krispy Kreme Doughnuts, Inc. "This new doughnut, paired with a hot cup of one of our signature coffees, is a great way to start any day."

The new Krispy Kreme Multigrain doughnut will be available at participating Krispy Kreme retail locations beginning July 9, 2007.

About Krispy Kreme

Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including its signature Hot Original Glazed. There are currently approximately 296 Krispy Kreme stores and 99 satellites operating system-wide in 41 U.S. states, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, the Republic of South Korea and the United Kingdom. Krispy Kreme can be found on the World Wide Web at http://www.krispykreme.com/

Information contained in this press release, other than historical information, should be considered forward-looking. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are the outcome of pending governmental investigations, including by the Securities and Exchange Commission and the United States Attorney's Office for the Southern District of New York; potential indemnification obligations and limitations of our director and officer liability insurance; material weaknesses in our internal control over financial reporting; our ability to implement remedial measures necessary to improve our processes and procedures; negative publicity; significant changes in our management; our ability, and our dependence on the ability of our franchisees, to execute our and their business plans; our ability to implement our international growth strategy; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with governmental regulations relating to food products and franchising; our relationships with wholesale customers; our ability to protect our trademarks; restrictions on our operations contained in our senior secured credit facilities; changes in customer preferences and perceptions; risks associated with competition; and other factors discussed in Krispy Kreme's Annual Report on Form 10-K for fiscal 2007 and other periodic reports filed with the Securities and Exchange Commission.

Krispy Kreme Doughnuts, Inc.

CONTACT: Emily Bendix, of LaForce + Stevens for Krispy Kreme Doughnuts,Inc., +1-212-242-9353 ext. 209, ebendix@laforce-stevens.com

Web site: http://www.krispykreme.com/

Source: PRNewswire-FirstCall

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