SIR Richard Branson, 56 ; Ephraim Hardcastle

SIR Richard Branson, 56, claims he wanted to go to university after reaching 40 but his wife Joan stopped him, saying it was merely a ruse to chat up young women. No doubt she was right.

Flirty Branson (pictured) has been photographed in a spa tub with two blonde models to promote Virgin home loans, ‘rescuing’ three chained blonde ‘nurses’ for his telecommunications firm and cuddling two pouting cheerleaders to plug his bio jet fuel. He hoisted socialite Ivana Trump and several other women into the air and his Virgin Atlantic flight attendants look saucier than those on rival airlines.

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