FreshDirect Celebrates Five Year Anniversary
NEW YORK, July 9 /PRNewswire/ — FreshDirect, one of the nation’s leading online gourmet food manufacturing and delivery services, is celebrating its five year anniversary Wednesday. Since its inception on July 11, 2002, FreshDirect has established a successful formula for providing busy New Yorkers the freshest food and meal solutions delivered right to their door. Operating out of a single warehouse in Long Island City, FreshDirect has watched its business grow year by year and continues to set the standard in the online grocery industry, churning out an average of 40,000 orders per week.
“This day marks a milestone in FreshDirect’s history,” said Steve Michaelson president and CEO of FreshDirect. “It has been quite a remarkable journey. FreshDirect has and continues to be successful in an industry where many have struggled. We look forward to bringing customers fresh food and convenient service for many years to come.”
Not only is FreshDirect leading the pack with its superior quality and easy meal solutions, but the company has also maintained many loyal customers throughout the past five years. Twenty-five percent of customers who placed orders during the company’s first week of business are still avid FreshDirect users, and to-date, FreshDirect has had more than 462,000 unique customers.
“Selection, service and a commitment to quality keep customers coming back to FreshDirect,” said Michaelson. “At any time, customers can choose from more than 8,000 fresh food items and grocery products and expect their orders delivered on time and correctly.”
FreshDirect can process 800 fresh food and grocery orders per hour. In the last five years, it has delivered 500,000 FreshDirect thin crust pizzas, 226,000 heads of broccoli, 1,300,000 cucumbers, 62,000 Porterhouse steaks, 1,315,000 salmon (steaks, fillets, roasts and whole), 675,000 packages of grape tomatoes and 90,000 watermelons.
To commemorate FreshDirect’s five year anniversary, the following “President’s Picks” will be available to customers for significantly discounted prices:
* Bone-in Rib Steak (USDA Choice) — $5.55/lb (previously $12.99) * Wild Snapper Fillet — $5.55/lb (previously $16.99) * Terrance Brennan Goat Cheese Ravioli with Grilled Summer Vegetables — $5.55/ea (previously $9.99) * Clementines — $5.55/lb (previously $9.99) * Maple Mustard Glazed Pork Tenderloin — $5.55/lb (previously $7.99) * 6-month unlimited DeliveryPass (6 months of unlimited deliveries) — $55.55 (previously $99) * Shell-on Wild Large Shrimp — $5.55/lb (previously $12.99) * Shiitake Mushrooms — $5.55/lb (previously $9.99) * FreshDirect Grilled Thin-Crust Mozzarella Pizza — $5.55/ea (previously $7.99) * Artisanal Purple Haze Cheese 4.5 oz — $5.55/ea (previously $7.49) * Chef Alain’s Smoked Norwegian Salmon 8 oz — $.5.55/pkg (previously $10.99) * Organic Colombian Don Telmo Coffee – $5.55/lb (previously $8.99)
These product discounts will be valid from July 10 through July 16 and are available for purchase at http://www.freshdirect.com/.
About FreshDirect
Founded in 1999, FreshDirect is one of the nation’s leading online meals and fresh food manufacturing and delivery services. FreshDirect is setting a new standard for fresh food production and distribution by offering unparalleled quality, product customization, and value pricing from its state- of-the-art kitchen facility in Long Island City. The company is expanding rapidly and currently serves most of Manhattan and locations in Queens, Brooklyn, and the Bronx, as well as parts of New Jersey, Westchester, and Nassau County. The company’s vision is to change consumers’ lives by providing the ultimate shopping experience for impossibly fresh food and meal solutions. The company currently has over 250,000 customers and has fulfilled over 6 million orders since opening for business in July 2002. Additional information can be found at http://www.freshdirect.com/.
FreshDirect
CONTACT: Samantha Freeman, MWW Group, +1-212-827-3761, sfreeman@mww.com,for FreshDirect
Web site: http://www.freshdirect.com/