Sweet And Savoury Snacks In China Report Offers A Comprehensive Guide To The Size And Shape Of The Market At A National Level
Posted on: Friday, 13 July 2007, 06:16 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c62664) has announced the addition of "Sweet and Savoury Snacks in China" to their offering.
Our Sweet and Savoury Snacks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.
Product coverage includes: fruit snacks, chips/crisps, extruded snacks, tortilla chips, popcorn, pretzels and nuts.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report
-Get insight into trends in market performance
-Pinpoint growth sectors and identify factors driving change
-Identify market and brand leaders and understand the competitive environment
Healthy Economic Growth Boosts Sales in 2006
Packaged food saw good growth in 2006, supported by continued economic growth in China. Growth was mainly due to consumers trading up to packaged food from loose products, such as in oils and fats and dairy products. In developed areas and cities, consumers gained access to a wider and better choice of packaged food and traded up to value-added packaged food, encouraged by higher disposable income levels and rising awareness of healthy nutrition.
Baby Food Most Dynamic
Baby food, dominated by milk formula, witnessed the most vigorous current value growth in 2006. Manufacturers supported growth with strong TV advertising on both national and regional channels. The distribution of leading baby food brands such as International Nutrition's Dumex and Inner Mongolia Yili's Yili also widened to include more rural areas, with rural consumers showing rising demand. After the 2004 scandal regarding counterfeit and substandard milk formula, parents paid more attention to the quality of baby food and were increasingly willing to purchase branded products, even in small cities and rural areas.
Companies Mentioned:
Long Fong Group
Beijing Hormel Foods Co Ltd
Hebei Hua Long Food Co Ltd
China Yurun Food Industry Group Co Ltd
Hai Pa Wang International Food Group
Inner Mongolia Yili Industrial Group Co Ltd
China National Cereals, Oils & Foodstuffs Imp & Exp Corp (COFCO)
Bright Dairy & Food Co Ltd
Ting Hsin International Group
Shanghai Totole Flavouring Food Sales Co
Shanghai McCormick Foods Co Ltd
Uni-President Enterprises Corp
President Enterprise (China) Investment Co Ltd
Miaoshi Dairy Co Ltd
Shineway Group
For more information, visit http://www.researchandmarkets.com/reports/c62664
Source: Euromonitor International
Source: Business Wire
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