September 30, 2011
When Chefs Move The Fruit
Want to double fruit sales in schools? A new Cornell University study shows it is as easy as putting the fruit in a colorful bowl. According to research presented this week at the American Dietetic Association Conference in San Diego, CA by Brian Wansink, Professor at Cornell University, "Moving the fruit increased sales by 104%." This is only one of the changes proposed through the Smarter Lunchrooms Movement of the Cornell Center for Behavioral Economics in Child Nutrition Programs (BEN).
BEN has garnered the White House's support to help fight childhood obesity. Sam Kass, the White House chef, and Let's Move, Michelle Obama's initiative to solve the childhood obesity epidemic, have recently teamed up with BEN to progress toward this goal through the Chef's Move to Schools program.
The BEN center has analyzed multiple school lunchroom layouts and designs that hindered student's selection of nutritious foods. The lunchrooms were revamped with easy, low-cost/no-cost environmental changes that resulted in an increase in healthy food choices. On a broader level, the BEN center works with researchers and policy makers to make important high-level decisions that impact healthy food environments nationwide.
On the Net:
- Cornell Food & Brand Lab
- More information on building a foundation for a healthy lunchroom environment and nutritious food choices for kids can be found at http://ben.dyson.cornell.edu/ and at http://www.smarterlunchrooms.org/