May 7, 2007
Harvard Business School Completes Intelliworks CRM Solution Deployment
Intelliworks, Inc., the leader in customer relationship management (CRM) solutions for higher education, today announces that Harvard Business School (HBS) has completed deployment of its software solution for the Executive Education program. The software enables HBS to track interactions across the life cycle of each participant from program inquiries, to marketing campaigns, to admissions and beyond. In conjunction with this announcement, HBS Chief Information Officer Stephen Laster becomes the newest member of the Intelliworks Advisory Board.
The HBS Executive Education program is designed for senior executives interested in expanding their knowledge in key business areas based on groundbreaking research and recent case studies. Intelliworks software allows the school to manage the relationship with each participant by keeping a constant record over time of all interactions including marketing outreach and inbound inquiries. Once a participant reaches applicant stage, HBS staff can review applications electronically and share review decisions from a centralized location using the Intelliworks software.
As the CIO of Harvard Business School, Laster leads a team of 110 professionals who oversee the school's academic and administrative computing environment. Prior to this role, he was the director of the Curriculum Innovation and Technology Group at Babson College, where he focused on e-learning and collaborative technologies.
"We're pleased about the successful software deployment at Harvard Business School and bringing Stephen's extensive knowledge of higher education technology to the Intelliworks Advisory Board is a great honor," said Dev Ganesan, president and CEO, Intelliworks, Inc. "Intelliworks is 100 percent focused on providing innovative higher education CRM solutions to meet the current and future needs of this market -- Stephen's perspective as one of our customers in the field will be invaluable to our team."
Intelliworks Advisory Board members provide guidance on future product development to meet the evolving needs of colleges and universities around the world. Other Advisory Board members include Dr. Ronald E. Carrier, First Chancellor, James Madison University and Robert L. Maul, former President, SCT.
Intelliworks, Inc. provides CRM software solutions that help both small colleges & large universities personalize, extend, and strengthen their relationships with prospects, applicants, students, alumni, companies, and other constituents. Delivered as a 100% zero foot print web-based hosted application, Intelliworks offers the ability to scale CRM solutions across departments, schools, and the enterprise university system.
Please visit http://www.intelliworks.com for additional information.