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Zap2it Introduces New Proprietary Advertising Opportunity to TV Listings

Posted on: Tuesday, 24 July 2007, 18:16 CDT

CHICAGO, July 24 /PRNewswire/ -- Zap2it today introduced a new promotional vehicle designed to help cable and broadcast network advertisers build awareness and drive viewership for their programming. The proprietary "Show Sponsorship" enables an advertiser to differentiate a program listing within Zap2it's widely-used TV grids and deliver a high-impact tune-in message to prospective viewers tied directly to that listing.

The first element of the "Show Sponsorship" is a visual listing enhancement. The colorization of the grid cell for a specified program within Zap2it's recently redesigned TV listings grids serves to grab the attention of users who are deciding what to watch. The second element is a companion ad which launches adjacent to the highlighted grid cell. The 300 x 250 pixel, rich media-friendly unit offers additional program information, video or other elements designed to further engage users and encourage tune-in.

The "Show Sponsorship" was specifically developed to meet the needs of network advertisers for whom setting their programming apart in a sea of choices and driving sampling is a constant challenge.

"We strive to develop and offer the most innovative and effective promotional vehicles to our valued tune-in clients," said Rebecca Baldwin, Zap2it's General Manager. "The 'Show Sponsorship' represents the latest addition to a suite of solutions designed to help our advertisers build audiences. For cable networks, this is a unique opportunity to promote their offerings to Zap2it users during the decision-making process and ultimately, convert viewers."

Zap2it currently reaches an average of 2.7 million unique visitors per month according to Nielsen//NetRatings.

About Zap2it

Zap2it is the online entertainment destination for TV and movie fans who want to stay connected to popular shows, films, events, celebrities, and other fans. The Zap2it flagship site (http://www.zap2it.com/) and extensive network of newspaper and media affiliates provide advertisers deep reach among a large, influential and engaged audience of TV and movie fans. Zap2it is a service of Tribune Media Services, a division of Tribune Company . For more information, visit http://zap2it.com/mediakit.

Tribune Media Services' Entertainment Products division is a leading provider of print, online and on-screen entertainment listings and editorial information to newspapers and online media, cable and satellite operators, and consumer electronics companies. For more information about TMS and its products and services, visit http://tms.tribune.com/.

CONTACT: Mark Yamada Marketing Manager Zap2it.com Office: 310.452.6020 Cell: 310.804.0372 Email: myamada@zap2it.com

Zap2it

CONTACT: Mark Yamada, Marketing Manager of Zap2it.com, +1-310-452-6020,cell, +1-310-804-0372, myamada@zap2it.com

Web site: http://www.zap2it.com/http://tms.tribune.com/

Source: PRNewswire

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