Air2Web Adds Media and Entertainment Veteran to Executive Team
Posted on: Wednesday, 1 August 2007, 12:04 CDT
Air2Web, a leading Mobile Marketing software-as-service company, has named media and entertainment industry veteran Bob Shavelson as Vice President of Media and Entertainment. Drawing upon his extensive experience, Shavelson will lead the company in business development strategy in the media and entertainment vertical for mobile marketing. His responsibilities will include identifying and creating new revenue opportunities, development and management of multi-platform distribution solutions, and the creation and execution of premium mobile content for major worldwide brands.
Most recently, Shavelson was Managing Director and Founder of Integrated Marketing Solutions, a creative consultancy that provided branded content and programming for all media platforms. Prior to that Shavelson was a Senior Vice President with Edelman Worldwide where his responsibilities included overseeing the Diversified Entertainment Services Division. Under his direction, the department provided video production, media planning, design and entertainment marketing strategies via all platforms (TV, Internet, Wireless, etc.) for all brand categories. Aside from working with virtually every broadcast and cable network, some of Shavelson's projects included designing programs for Microsoft Games & Discovery, Mutual of Omaha & Animal Planet, Microsoft At Home Site & A&E Network, and WE Network & Mobile Distribution.
"Bob brings a unique and extensive level of diverse expertise that is invaluable to our industry," said Scott Foernsler, Air2Web's Senior Vice-President of Sales. "As a company, Air2Web stands to benefit tremendously from Bob's skill-set and market knowledge. We are looking forward to the many contributions he will bring to the company on a global level."
About Air2Web
Air2Web is a leading Mobile Marketing software-as-service provider for many global packaged goods companies and network operators. Over its 9-year history, Air2Web has enabled thousands of marketing campaigns to promote major brands, a variety of goods/services, and enable a new level of customer service -- all through mobile phones. With headquarters in Atlanta, Air2Web covers virtually all wireless operators in the U.S., but also Europe (operations in France) and Asia-Pacific (operations in India). Sending over a billion mobile marketing messages a year, Air2Web is at the forefront of connecting marketers to mobile subscribers on a global scale, including such customers as The Weather Channel, Procter & Gamble, Traffic.com, AT&T and UPS. More information on Air2Web may be found at http://www.air2web.com.
Source: Business Wire
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