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BigBand Networks' Switched Digital Video Solution Deployed By Cox Communications

Posted on: Wednesday, 22 August 2007, 09:13 CDT

BigBand Networks, Inc. (NASDAQ:BBND), the pioneer and deployment leader in switched digital video (SDV), today announced that Cox Communications has selected BigBand's SDV solution for use in multiple cable systems--including both Motorola and Scientific Atlanta set-top box environments--and has begun to deploy the solution in its Northern Virginia market. Cox, the third-largest U.S. cable operator, plans to use BigBand's solution to make the most of its bandwidth, allowing for the significant expansion of its HDTV lineups in markets across the country.

"BigBand's switched digital video solution gives us the ability to dramatically expand programming--particularly high-definition channels--at a low cost-per-subscriber," said James Kelso, vice president of video engineering for Cox Communications. "We're pleased with our tests of the BigBand SDV solution, particularly with the ease with which we've been able to integrate it with other components. We're eager to begin leveraging this technology for the benefit of our customers by delivering even more programming choices."

BigBand's open SDV solution can substantially reduce capacity limits that constrain HDTV delivery on existing cable networks, making it possible to offer a virtually unlimited amount of HDTV and other programming with a finite amount of capacity. Cox is the third U.S. cable operator to deploy BigBand's SDV solution.

"Cox has a stellar record for customer service and satisfaction--winning this operator's trust to deploy switched digital video is particularly meaningful to us," said Amir Bassan-Eskenazi, president and chief executive officer of BigBand Networks. "Cox is benefiting from our years of field deployment experience with switched digital video. Our SDV solution continues to be a great equalizer for cable operators in the competition to add more HDTV and develop more personalized services for subscribers."

BigBand Networks began deploying switched digital video commercially in 2005. BigBand's next-generation switched video technology is designed to enable new capabilities that are not possible on traditional television networks, giving operators the ability to support a virtually infinite amount of programming and personalize content for subscribers. BigBand's switched digital video technology is also designed to create sustainable networks capable of leveraging existing equipment to add or support multiple new services without requiring additional capacity or expensive network upgrades.

For additional information about BigBand's switched digital video solution, please visit http://www.bigbandnet.com/index.php/sol_switch_broadcast.html.

About BigBand Networks

BigBand Networks, Inc. [NASDAQ:BBND] provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video-networking platforms that are built to enable efficient and reliable delivery of video, voice and data across a wide range of services, including digital TV, high definition TV, addressable advertising, video on demand, interactive TV, Internet TV, video telephony, high-speed Internet and voice-over-IP. BigBand Networks' customers include more than 100 service providers--including six of the ten largest service providers in the U.S.--and leading cable and telco service providers in North America, Asia, Europe and Latin America. BigBand Networks is based in Redwood City, Calif., with offices worldwide. For additional information about the company, please call +1.650.995.5000, email info@bigbandnet.com or visit www.bigbandnet.com.

BigBand Networks brand and product names are service marks, trademarks or registered trademarks of BigBand Networks, Inc., in the United States and other countries. All other marks are the property of their respective owners.

This release contains "forward-looking statements" as defined under the U.S. Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995, and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited to the features of BigBand Networks' switched digital video solution and the potential benefits to be derived from BigBand Networks' switched digital video solution. Such forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: rapid technological change that can adversely affect the demand for BigBand's products, shifts in customer demand, shifts in strategic relationships, delays in BigBand's ability to deliver its products and services, or announcements by competitors. These and other risks may be detailed from time to time in BigBand's periodic reports filed with the Securities and Exchange Commission, copies of which may be obtained from www.sec.gov. BigBand Networks is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Information contained in our website is not incorporated by reference in, or made part of this press release.

Source: Business Wire

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