Juniper Content Corporation Appoints Former Si TV Executive to Lead Sorpresa!'s Ad Sales Effort
Posted on: Wednesday, 19 September 2007, 09:01 CDT
Juniper Content Corporation's (OTCBB:JNPC) ("Juniper") ¡Sorpresa! Network announced today that Mr. Weiden has joined ¡Sorpresa! as Senior Vice President of Advertising Sales. Mr. Weiden will lead the ad sales team with responsibility for increasing advertising sales for the ¡Sorpresa! Network and digital community. He will be based in New York and report to Leonard Firestone, COO of ¡Sorpresa!
Mr. Weiden comes to ¡Sorpresa! with over 20 years experience in television syndication and has been responsible for the sale of millions of dollars in advertising for nearly every demographic and programming genre. He served as Executive Vice President at Litton Media Sales and brings to ¡Sorpresa! a vast network of agency and client contacts. Prior to Litton, Mike served as executive director of ad sales at Sí TV which targets second and third generation Hispanics and an influential segment to ¡Sorpresa! Mr. Weiden also brings his experience with multicultural and independent television production gained as President for Sales at Fremantle Media, Pearson Television, All American Television and LBS Communications over a 15 year period.
"As ¡Sorpresa! approaches the important one million subscriber mark, Mike's relationships with media buyers and their clients significantly add to our capability to access advertisers interested in reaching the fast growing Hispanic demographic," commented Stuart B. Rekant, Juniper Chairman and CEO of ¡Sorpresa!
About Juniper Content Corporation
Juniper Content Corporation is a media and entertainment company focused on branded content services in high growth markets across multiple distribution channels. On January 19, 2007, it merged with Firestone Communications, owner and operator of ¡Sorpresa!, the nation's first Hispanic children's television network and digital community. ¡Sorpresa! is offered on Cablevision, Charter, Comcast, Cox, Time Warner, Verizon and The National Cable TV Cooperative. ¡Sorpresa! is also available through third party mobile and broadband platforms, including: Verizon's FiOS and Brightcove; on VOD basis through Akimbo, AOL TV, MSN, and AT&T Homezone; and on a mobile basis through MobiTV, that provides Spanish language video services to Sprint and AT&T Wireless; and sorpresatv.com. In addition, Firestone provides satellite uplink services for television network distribution, and production facilities and services for video program production.
Source: Business Wire
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