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Electramedia Launches ''Your Web Department,'' The First Universal Hosted Web Management Platform

Posted on: Thursday, 20 September 2007, 06:00 CDT

Electramedia (www.electramedia.com), a leading Toronto-based web-development company and content-managed website provider, today launches Your Web Department™ (YWD), the first universal hosted website management platform -- Imagine... life without web programmers.

In the same way desktop publishing programs revolutionized print publishing, YWD revolutionizes website design and deployment. And, in the same way desktop publishing created a whole new economic opportunity for entrepreneurial designers, YWD with its YWD Masters program creates an engine of opportunity for millions of designers and communications consultants by making it unnecessary to partner up with programmers.

What does this mean for your business? You'll actually make money on your website jobs. You won't have to listen to 'Klingon' every day. You can have a dress code again. You won't have to steer clients away from certain parts of your office.

We're kidding of course, but only partially. The graphic design community and the programming world have always been an odd mix. YWD handily takes care of websites targeted at the SMB market -- which rarely make designers money -- and adds a powerful website management system that would normally be out of reach for the client.

Designed for small-to-medium businesses, YWD offers a complete set of integrated tools which make it simple to design, deploy, and maintain a website for a very reasonable monthly fee. For the graphics professional, the built-in 'YWD Designer' is a complete point-and-click Cascading Style Sheets transformation tool. In conjunction with a designer's understanding of the client's brand, Your Web Department provides everything required to create a compelling website experience without programming.

The Internet is not lacking technology, it is lacking thoughtful content. That is why YWD targets communications professionals; because the reality is that the vast majority of SMBs do not create their own websites. Also, contrary to public perception, not all companies are on the Internet. StatsCan (http://www.statcan.ca/Daily/English/060420/d060420b.htm) states that 62% of private companies do not have websites. Google has indicated that up to 50% of companies in the U.S.A. do not have websites.

The reason is that the Internet's technology burden intimidates people and so few business owners understand content creation. YWD removes the technology impediment, and by working through communications professionals, solves the communications challenge.

Compatible with Microsoft (Nasdaq: MSFT) Windows, Mac, and all other major operating systems, including Linux, YWD provides designers with a wider opportunity to make a profit on every website job and integrates services that clients would never get at a similar price point. Everyone wins.

YWD is a monthly service that offers website, domain and email capabilities, in addition to a manage-yourself content management system and other web tools for the design community servicing the SOHO/SMB market.

"Designed for communications professionals, Your Web Department is another option they can source when pitching clients for website work -- and the best part is that it does not cost the designer anything," said Paul Chato, President of Your Web Department. "There is no software to buy and the only 'cost' is the investment in learning the system," Chato continued. "The main reason companies come to us is because they want to finally manage their own website content, and Your Web Department, which is built using 100% Adobe tools that are well known to the design community, makes this simpler than ever before."

For more information about Your Web Department, or the YWD Masters program, call (416) 361-6161 or visit www.yourwebdepartment.com.

About Your Web Department™

Your Web Department is a division of Electramedia, a leading Web design and development company. Electramedia is a pioneer in web design and database-driven, thin-client, Web-based applications. Founded in 1992, Electramedia's clients include Mercedes-Benz Canada, JDS Uniphase, DaimlerChryslerAG, XM Radio Canada, SmartPill Corporation, and the Canadian Association of Management Consultants. For additional information on Electramedia please visit www.electramedia.com.

Your Web Department and YWD Masters are trademarks of Electramedia. Other products mentioned herein may be trademarks and/or registered trademarks of their respective owners.

Source: Business Wire

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